B2B Enterprise Startups
topic on 2 shows · 2 statements across 2 episodes
2 statements about B2B Enterprise Startups, every show
Rolf: Enterprise buyers will not switch suppliers for only 20% improvement
“If you're really selling to enterprise buyers having something that's like 20% better than what they have today is not going to do it, right? Because there's a lot of work. Like I've gone through the procurement process at companies, like it's an investment, r…”
B2B startups should land on immediate ROI, then expand via data
“The Trojan horse idea is you bring something into the customer that has a clear ROI, but once they've adopted it, Then you can start upselling them or taking advantage of the data you're collecting from being inside of that company or that industry.”