B2B Businesses
topic on 1 show · 1 statements across 1 episodes
1 statements about B2B Businesses, every show
Dorsey: B2B Moats Are Easier to Validate via Customer Interviews Than Consumer Brands
“B to B businesses, you can talk to a dozen customers, and if you get a similar story about the value of the product or service, you can be confident that you're going down the right track. Consumers, you would need to do larger surveys, larger sample sets, and…”