Audience Building
topic on 4 shows · 5 statements across 5 episodes
Startups For the Rest of Us 
Lenny's Podcast 
My First Million 
A Product Market Fit Show
5 statements about Audience Building, every show
Walling: SaaS Founders Should Not Waste Time Building an Audience
“Don't grow an audience if you want to build a SaaS. Grow an audience if you want to do books and courses and sell events and do all the stuff I do. But if you're going to do a SaaS, there's so many better ways to spend your time, so many better marketing appro…”
Rauch: Presentation and audience building become vital as software costs fall
“The ability to present what you've built and put yourself out there, incredibly important skill in the future, especially in a world where the marginal cost of producing software and new things are going down. You need to build an audience. You need to know ho…”
Puri: Build a magnet for peers rather than a passive audience
“Build a magnet, not an audience. Everybody wants to build an audience. I think that's the wrong way of thinking about it. The way I think about it is I am building a magnet, a giant magnet that will attract like-minded people into my life.”
Fishkin: Pre-launch audience building is key startup risk mitigation
“I think it is a huge risk mitigation tactic, right? Because the process in the process of doing that, you're going to do two things. One, you're going to mitigate the risk that at launch, nobody wants the thing you've built and that the cost of customer acquis…”
Puri: Audience building is a byproduct of pursuing professional curiosity
“Audience building and content was just a kind of a necessary means to an end or a byproduct of the main thing I wanted to do, which was just be professionally curious, be able to wake up and just dive into the thing that's most on my mind that day and have no …”