audience building
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Apr 15, 2024 by Rand Fishkin · across every show →
Everything said about audience building, oldest first
Apr 15, 2024 positive
Fishkin: Pre-launch audience building is key startup risk mitigation
“I think it is a huge risk mitigation tactic, right? Because the process in the process of doing that, you're going to do two things. One, you're going to mitigate the risk that at launch, nobody wants the thing you've built and that the cost of customer acquis…”