Fishkin: Pre-launch audience building is key startup risk mitigation
Rand Fishkin · He gave up on chasing unicorns. Now he earns $500K+/year from his 3-person startup. | Rand Fishki... · PMF Show · Apr 15, 2024 · at 39:17
Rand Fishkin, co-founder of SparkToro, explains why founders should build an audience before releasing a product.
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“I think it is a huge risk mitigation tactic, right? Because the process in the process of doing that, you're going to do two things. One, you're going to mitigate the risk that at launch, nobody wants the thing you've built and that the cost of customer acquisition is too high. And the second thing you're going to do is you're going to acquire incredible market knowledge that will help you design and build a much better product.”
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