Arcane
other on 2 shows · 9 statements across 1 episodes · said 31 times in 2 episodes since 2021
We Live to Build 29 
Lenny's Podcast 2
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We Live to Build 29Lenny's Podcast 2
2023 2 mentions in 1 episode
2021 29 mentions in 1 episode
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9 statements about Arcane, every show
Varden: Arcane Guaranteed Clients at Least $15 Return per $1 Spent
“We were one of the first to really put that emphasis out there and say, we're going to guarantee results. We're going to put a dollar in and get a minimum of 15 dollars, you know, back in terms of your marketing investment.”
Varden: Arcane sold results instead of discussing agency margins
“Often we wouldn't get into margin conversations with clients. We knew we would be profitable. We knew that we had to obviously monitor our cashflow and expenses and all those fun things that, that lead to it, but no, it was mainly around results. We focused on…”
Varden: Arcane never took or needed outside funding
“We really never needed outside funding whatsoever.”
Varden: Arcane was among North America's fastest-growing businesses for multiple years
“That's really where the scale came in and that's how we were, you know, be able to become one of the fastest growing businesses in North America for a couple of years running was results focused and ultimately doing what we said we were going to do in a world …”
Varden: Agency Valuation Rises When Clients Are Tied to Business, Not Founders
“In a relationship based business, if all of the clients are attached to the owners, that it's hard to ever get out of the business. And it, we also felt that it would add more value if those relationships were tied to
The business, not to ourselves.”
Varden: Arcane Was Never More Profitable Than After Founders Stepped Aside
“Best decision we ever made, the business was never more profitable until we actually got out of the way.”
Varden: Arcane went from deal inception to close in under five months
“From November of 2019 moved very quickly, closing at the end of March is not a lot of time.”
Varden: Do not disclose acquisition talks to employees during the LOI stage
“Trying to make sure that you're not disclosing too much to the wider team because you'd never know if it's really going to happen and you don't want to disrupt the business because ultimately everybody needs to make sure that the business is still, you know, r…”
Varden: Arcane's margins were hurt by accumulated micro-inefficiencies, not one major bottleneck
“It wasn't one thing that was impacting our margins. It was a whole bunch of things in, in a minute percentage. So it was, you know, too much analysis through analytics and spending too much time on the data. Pulling reports and then making decisions.”