Ananth Narayanan
person on 2 shows · 10 statements across 1 episodes · said 1 times in 1 episodes since 2021
the Neon Show 1 
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the Neon Show 1
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10 statements about Ananth Narayanan, every show
Narayanan: Launch new products where high marketplace search volumes yield no results
“And that's a very good way to sort of figure out where are the null sets. So what people look for is where are people searching and not finding anything? And that's what you start launching, right?”
Narayanan: New brands should dominate small niches rather than fight incumbents
“If you start something new, my sense is, I think, being a shark in a pond, Is always better than doing something else. I don't know whether that's distribution or a niche, right? If you want to launch an ethnic, I wouldn't go against the big guys.”
Narayanan: Scaling brands to 500 crores requires offline retail and organic pull
“A hundred and above to 500, you have to figure out how to make offline work, which is a different skill set for a lot of people who have started it this way. You have to figure out and really make sure that the product goes from push to pull.”
Narayanan: Performance-driven sales must drop to 30% beyond 100 crores revenue
“That percent from 20 to a hundred, maybe call it fifty-fifty performance and organic. Hundred plus that performance based sales should come down to 30%. Because if it doesn't, 30, 40%, it doesn't, it just, the cost of it keeps going up and up and up and up and…”
Narayanan: Premium pricing works within a narrow band, not at 5x markups
“So there's a band for every one of these within that band. I think premium people think it is actually you're charging a little bit more. The packaging makes a difference. All of that makes a difference, but I don't know, maybe Kishore, you can comment on it, …”
Narayanan: E-commerce purchase volumes drop precipitously above 5,000 rupees
“It is true that beyond 5000,
The volumes drop precipitously.”
Narayanan: Consumers want provenance, creating opportunities for Indian luxury brands
“No, no, I think Indian luxury, I don't mean ethnic, right? I think there's an opportunity for handcrafting for luxury, ah, I think across a range of categories. I think, ah, you know, five years ago, seven years ago, I would have said no, but I think now there…”
Narayanan: ONDC adds value to brands but will not replace platforms
“I do think ONDC can add value to brands.
I'm not sure there are replacement to platforms.”
Narayanan: Pet accessories present a 10-year growth runway with high gross margins
“I would do accessories for pets as opposed to food, I think. Leashes, pet cleaning, pet grooming. I think it's a market with high gross margins. You can create differentiated products. I think it's a 10 year sort of growth story.”
Narayanan: Indian athleisure brands can succeed by tailoring fit to Indian bodies
“I actually think Indian body types are different, by the way. So I think if you build an Indian athleisure brand, you can build it for India. You can build the fits right. I think the fabric technology, I mean, Kishore knows this better, but I think it's widel…”