Alex Schultz

“The best CMO in the world to me is Alex Schultz from Meta.”

“I think on most of this it's like an 18 month lag till the system catches up with the demand.”

“Instagram was seven people and got to tens of millions of active users. I don't see why there won't be the next Instagram that's one person and gets to tens of millions of active users. In fact, I think it's inevitable.”

“I would be shocked if we didn't hit a plateau on the way, but yeah.”

“He listens in meetings more than he talks by a lot. He asks smart people to give him input before he makes decisions. He goes out and spends an awful lot of time learning. I think his superpower is learning.”

“The creative spark is probably the last thing that gets automated.”

“Unless things get really weird, you're not going to be replaced by AI, you're going to be replaced by someone doing your job using AI.”

“When advertisers take advantage of that, they get a six percent boost in click-through rate and a commensurate increase in conversion rate.”

“Nike did this massive transition to digital first, right? And it went horribly.”

“Coke have changed from being vast majority offline, just I think five years ago, just before the pandemic, in terms of their ad buying, to vast majority online now ad buying.”

“We've actually moved up tremendously in terms of brand sentiment. You think where we were five years ago, and think where we are today, people don't look at this stuff, obviously I do, and we were literally a falling brand, and now we're a rising brand.”

“It should be a much bigger market because the agents are going to take actions. I mean, the agents are already taking actions for people. And so in a world where there are actually actions being taken at the endpoint, it's not just presenting a link to somebod…”

“If you're skating to a puck of, like, AI agents with full agentic behavior, even controlling computers, making full purchase decisions for consumers, that's a huge tam. If you play for where we are today, tiny tam. And also, probably you'll get steamrolled.”

“He's easily the smartest growth marketing person, like maybe of all time. Like he is the true source of truth for what growth marketing became in Silicon Valley.”

“He goes, the biggest growth driver in Facebook's growth bar none was when we localized the service, which he's like, was not easy.”

“And it was like a seven people team or a six people team. And I would think like, how can six or seven or eight people have such enormous output?”

“So I think this is a little topic du jour, but I think you got to go Facebook for a few reasons. One is that they still have the OG growth talent that, that they did from. 15 years ago Javier, Alex Schultz, right? Like those people are still There, right? Like…”

“It wasn't, I wasn't out. So it was very hard.”

“You look at TikTok and what they're doing right now. They're focusing very heavily on messaging. They're focusing very heavily on friend graph.”

“Personally, I think we took too long, and if I went back and did it again, I would have moved a lot faster, which is weird for a meta executive to say, but I actually think we moved too slowly, and in many ways it was my fault.”

“I had to tell someone I was layering them, and I crashed my car on the way into work because I was so worried about the conversation. I still had the conversation.”

“I've never actually had a conversation, for example, where I fired someone where that person hasn't been relieved”

“There are flaws at every step of the way and if you don't acknowledge and understand the flaws, you will succumb to good arts law, where it's not a good measure anymore.”

“You should change your goals and your metrics very infrequently. You should know what their flaws are, you should know what their drawbacks are, but you should aspire to not change them very often.”

“Now obviously I've done lots of stuff with, whether it's the rainbow filter or whether it's same-sex relationships on the product or, you know, other gender options or various things where I've helped sponsor that happening in our product because of the commun…”

“In the senior teams I'm on, in the boards I've served on, like, I'm always the only gay guy.”

“When you come out, everyone around you has to mourn their version of your future.”