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Alex Schultz

25 statements across 5 episodes · 10 bullish · 4 bearish · 4 people on the record · first statement Mar 7, 2023 by Alex Schultz · said 45 times in 20 episodes since 2022 · across every show →

On the record as a speaker too: Alex Schultz's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Harry Stebbings (33), Chandra Narayanan (5), Brian Hale (3), Ryan Wiggins (1), Mike Duboe (1), Cliff Weitzman (1), Brian Balfour (1)

tap a year for its mentions
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051020222023202420252026episodes it came up in
002541020222023202420252026episodesmentions per episode
2026 1 mention in 1 episode
2025 8 mentions in 3 episodes 3 per episode
2024 20 mentions in 5 episodes 4 per episode
2023 13 mentions in 10 episodes 1 per episode
2022 3 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Alex Schultz, oldest first

Mar 7, 2023
Insight
Schultz: Coming Out Forces Loved Ones to Mourn Their Envisioned Future
“When you come out, everyone around you has to mourn their version of your future.”
Alex Schultz Mar 7, 2023 ▶ 51:18 Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
Mar 7, 2023 negative
Disclosure
Schultz Recalls Difficulties Being Closeted Early in Career at eBay
“It wasn't, I wasn't out. So it was very hard.”
Alex Schultz Mar 7, 2023 ▶ 4:13 Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
Mar 7, 2023 neutral
Disclosure
Schultz Sponsored LGBTQ+ Features and Serves as Meta's Pride ERG Sponsor
“Now obviously I've done lots of stuff with, whether it's the rainbow filter or whether it's same-sex relationships on the product or, you know, other gender options or various things where I've helped sponsor that happening in our product because of the commun…”
Alex Schultz Mar 7, 2023 ▶ 48:19 Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
Mar 7, 2023 negative
What-if
Schultz: Meta Moved Too Slowly on Product Rollouts and It Was My Fault
“Personally, I think we took too long, and if I went back and did it again, I would have moved a lot faster, which is weird for a meta executive to say, but I actually think we moved too slowly, and in many ways it was my fault.”
Alex Schultz Mar 7, 2023 ▶ 16:25 Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
Mar 7, 2023
Disclosure
Schultz: Every Employee I Have Fired Was Ultimately Relieved
“I've never actually had a conversation, for example, where I fired someone where that person hasn't been relieved”
Alex Schultz Mar 7, 2023 ▶ 30:16 Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
Mar 7, 2023
Disclosure
Schultz: I Am Always the Only Openly Gay Person on My Boards
“In the senior teams I'm on, in the boards I've served on, like, I'm always the only gay guy.”
Alex Schultz Mar 7, 2023 ▶ 50:38 Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
Mar 7, 2023 neutral
Assertion Supported
Schultz: TikTok Is Focusing Heavily on Messaging and Friend Graphs
“You look at TikTok and what they're doing right now. They're focusing very heavily on messaging. They're focusing very heavily on friend graph.”
Alex Schultz Mar 7, 2023 ▶ 11:24 Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
Mar 7, 2023 neutral
Insight
Schultz: Teams Should Change Goals and Metrics Very Infrequently
“You should change your goals and your metrics very infrequently. You should know what their flaws are, you should know what their drawbacks are, but you should aspire to not change them very often.”
Alex Schultz Mar 7, 2023 ▶ 41:41 Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
Mar 7, 2023
Insight
Schultz: Unaddressed Metric Flaws Lead to Goodhart's Law
“There are flaws at every step of the way and if you don't acknowledge and understand the flaws, you will succumb to good arts law, where it's not a good measure anymore.”
Alex Schultz Mar 7, 2023 ▶ 39:09 Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
Mar 7, 2023
Disclosure
Schultz Crashed His Car Due to Anxiety Over Layering an Employee
“I had to tell someone I was layering them, and I crashed my car on the way into work because I was so worried about the conversation. I still had the conversation.”
Alex Schultz Mar 7, 2023 ▶ 28:56 Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
Aug 16, 2023 bullish
Opinion
Balfour: Facebook is the strongest and least vulnerable tech incumbent
“So I think this is a little topic du jour, but I think you got to go Facebook for a few reasons. One is that they still have the OG growth talent that, that they did from. 15 years ago Javier, Alex Schultz, right? Like those people are still There, right? Like…”
Brian Balfour Aug 16, 2023 ▶ 1:01:11 Brian Balfour: Startup Growth Secrets from HubSpot; Distribution Stratagies; Impact of AI | E1049 · 20VC with Harry Stebbings
Mar 13, 2024
Assertion Not checkable as stated
Facebook's Early Growth Marketing Team Operated With Only 6 to 8 People
“And it was like a seven people team or a six people team. And I would think like, how can six or seven or eight people have such enormous output?”
Chandra Narayanan Mar 13, 2024 ▶ 18:46 Chandra Narayanan: Top 5 Lessons from Leading Analytics at Facebook | E1126 · 20VC with Harry Stebbings
Sep 5, 2025 positive
Assertion Partly supported
Alex Schultz: Meta shifted from a falling brand to a rising brand
“We've actually moved up tremendously in terms of brand sentiment. You think where we were five years ago, and think where we are today, people don't look at this stuff, obviously I do, and we were literally a falling brand, and now we're a rising brand.”
Alex Schultz Sep 5, 2025 ▶ 44:09 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Sep 5, 2025 positive
Prediction Not checkable as stated
Alex Schultz: Creative spark will be the last trait AI automates
“The creative spark is probably the last thing that gets automated.”
Alex Schultz Sep 5, 2025 ▶ 34:24 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Sep 5, 2025 bullish
Prediction Open · timeframe Sep 2030
Alex Schultz: A one-person startup reaching tens of millions is inevitable
“Instagram was seven people and got to tens of millions of active users. I don't see why there won't be the next Instagram that's one person and gets to tens of millions of active users. In fact, I think it's inevitable.”
Alex Schultz Sep 5, 2025 ▶ 22:54 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Sep 5, 2025 bullish
Assertion Open · timeframe Sep 2026
Alex Schultz: Meta's AI sticker click targets increase ad CTR by 6%
“When advertisers take advantage of that, they get a six percent boost in click-through rate and a commensurate increase in conversion rate.”
Alex Schultz Sep 5, 2025 ▶ 39:49 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Sep 5, 2025 bearish
Assertion Not checkable as stated
Alex Schultz: Nike's massive shift to a digital-first strategy went horribly
“Nike did this massive transition to digital first, right? And it went horribly.”
Alex Schultz Sep 5, 2025 ▶ 40:35 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Sep 5, 2025 bullish
Insight
Alex Schultz: Building for fully agentic AI yields a huge market opportunity
“If you're skating to a puck of, like, AI agents with full agentic behavior, even controlling computers, making full purchase decisions for consumers, that's a huge tam. If you play for where we are today, tiny tam. And also, probably you'll get steamrolled.”
Alex Schultz Sep 5, 2025 ▶ 50:52 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Sep 5, 2025 bullish
Prediction Not checkable as stated
Alex Schultz: AI engine optimization TAM will surpass the SEO market
“It should be a much bigger market because the agents are going to take actions. I mean, the agents are already taking actions for people. And so in a world where there are actually actions being taken at the endpoint, it's not just presenting a link to somebod…”
Alex Schultz Sep 5, 2025 ▶ 49:18 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Sep 5, 2025 neutral
Prediction Not checkable as stated
Alex Schultz: AI data center supply chain lags demand by 18 months
“I think on most of this it's like an 18 month lag till the system catches up with the demand.”
Alex Schultz Sep 5, 2025 ▶ 18:57 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Sep 5, 2025 positive
Assertion Not checkable as stated
Alex Schultz: Mark Zuckerberg's defining superpower is continuous learning
“He listens in meetings more than he talks by a lot. He asks smart people to give him input before he makes decisions. He goes out and spends an awful lot of time learning. I think his superpower is learning.”
Alex Schultz Sep 5, 2025 ▶ 29:03 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Sep 5, 2025 neutral
Insight
Alex Schultz: Humans using AI will replace workers, not AI itself
“Unless things get really weird, you're not going to be replaced by AI, you're going to be replaced by someone doing your job using AI.”
Alex Schultz Sep 5, 2025 ▶ 36:49 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Sep 5, 2025 negative
Prediction Not checkable as stated
Alex Schultz: AI development will hit plateaus before reaching superintelligence
“I would be shocked if we didn't hit a plateau on the way, but yeah.”
Alex Schultz Sep 5, 2025 ▶ 26:31 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Sep 5, 2025 positive
Assertion Supported
Alex Schultz: Coca-Cola shifted ad buying from mostly offline to mostly online
“Coke have changed from being vast majority offline, just I think five years ago, just before the pandemic, in terms of their ad buying, to vast majority online now ad buying.”
Alex Schultz Sep 5, 2025 ▶ 40:48 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Oct 20, 2025 positive
Opinion
Stebbings considers Meta's Alex Schultz to be the world's best CMO
“The best CMO in the world to me is Alex Schultz from Meta.”
Harry Stebbings Oct 20, 2025 ▶ 27:03 Deel CEO, Alex Bouaziz on Raising $300M+ at a $17BN Valuation · 20VC with Harry Stebbings
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