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topic on 3 shows · 3 statements across 3 episodes
Founder's Journal
Top Founders
How I Built This
3 statements about Advertisement, every show
Podcasters should monetize audiences directly instead of relying on advertising
“The best way to turn a podcast into a business, if that's what you want to do with it, Is not through advertisements, but by monetizing your audience directly.”
Tang: Ad and data business models inevitably force attention maximization
“Doesn't matter what you do, doesn't matter what product you're trying to create, as long as you're making money from advertisement or users' data, there's no way out. You will have to maximize their attention and time.”
Ross: Rendering a standard 1-minute ad requires ~100 servers for 3–4 days
“A typical job will take probably around a hundred machines working potentially over a three to four day period. And that, that configuration would produce a typical advertisement. So, you know, maybe, maybe a minute long, or maybe a bit longer than that.”