Ad Tech Industry
topic on 2 shows · 2 statements across 2 episodes
2 statements about Ad Tech Industry, every show
Dixon: Traditional ad tech and banner ads will mostly go away
“Like this ad tech industry, unfortunately, I, you know, I think will mostly go away. Banner ads, et cetera. It will be Google. It will be things in streams.”
Fagerlund: Publisher Exclusivity in Ad Tech Has Largely Disappeared
“Today it's a lot more open, so you will be, basically, either you do header bidding, where everybody bid for a certain inventory, or you have the old model, which is a waterfall, where we might come in with a really high CPM prices, and then we will be very hi…”