ad tech industry
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Sep 20, 2017 by Patrik Fagerlund · across every show →
Everything said about ad tech industry, oldest first
Sep 20, 2017 neutral
Fagerlund: Publisher Exclusivity in Ad Tech Has Largely Disappeared
“Today it's a lot more open, so you will be, basically, either you do header bidding, where everybody bid for a certain inventory, or you have the old model, which is a waterfall, where we might come in with a really high CPM prices, and then we will be very hi…”