Ad Tech Companies
topic on 2 shows · 3 statements across 3 episodes
3 statements about Ad Tech Companies, every show
Degnan: Snowflake initially sold exclusively to ad tech and gaming companies
“And that's what we did is we were only selling to ad tech companies and online gaming companies in the beginning. And that's where we failed and broke the product and learned a lot. And then we were ready for prime time.”
AdTech companies struggle transitioning from percentage-of-spend to SaaS models
“They all come from the old world, which is a percentage model, and they're all trying to move to a SaaS model, especially as spends being moved in inside teams themselves. But I just haven't met anyone who's doing it really well, because you're having to manag…”