Ad Creative
topic on 4 shows · 4 statements across 4 episodes
Founder's Journal 
Mixergy 
Sourcery 
Top Founders
4 statements about Ad Creative, every show
Adam Foroughi: Generic AI usage eliminates alpha and commoditizes products
“Like if the AI starts writing all the ad creative, then all of it's going to eventually look the same and the user won't respond to the ad.
So how do you create alpha?
Well, you have to have really smart people that understand systems, understand what they're …”
Pepper generated 30,000 ad creatives via custom AI engines in six months
“We've created these custom engines, which can produce banner images, add creatives, add skills like 30,000 creatives over the last six months.”
Pujji: Creative is the new targeting in modern Facebook ads
“The new Facebook, you know, at paradigm is targeting like creative is the new targeting. So for anyone listening, running Facebook campaigns, you don't need to target anymore. It's broad. You let Facebook's algorithm figure it out.”