Activation
topic on 2 shows · 7 statements across 7 episodes
7 statements about Activation, every show
Background utilities rely on activation aha moments far more than daily retention
“One exception is that Grammarly was a different type of product and that you install it and you don't proactively open it every day. So that was kind of interesting to me because I assumed that you should always just focus on existing user retention, but for a…”
Automated onboarding welcome emails usually add zero value to user activation
“Have you tried not sending a welcome email? Not sending, you know, the first three, four, five emails to get people to use the products. And of course they haven't. And I tell them, try it. Take 2030, whatever it takes to be statistically significant and don't…”
Qu: Activation was the highest leverage point for Acorns retention
“When I was asked to work on retention, I did a bunch of analysis. The biggest leverage for me is actually activation.”
Isford: PLG funnels should frame activation as user evaluation
“And that word choice of evaluate is deliberately not on board or activate because it's about what the user needs to see that they are going to get the value that they want in using your product and in building a habit around it.”
Activation and conversion are the easiest levers for early growth wins
“First of all, those two levers are the easiest place to find quick wins. Like I mentioned, As a new growth person or growth leader, you want to find quick wins because wins change people's perception. You can get more resources. Everything else become easier. …”
Walter: Early Slack mobile changes increased activation by double digits
“Within six months, I was able to ship changes in the news experience, especially on mobile, that moved the needle by a lot, like double digit percentages within just six months. And we're talking about top line metrics, like activation.”
Mosavat: High-activation products often benefit from added onboarding friction
“Oh, for products that have a high bar to activation, sometimes more setup and higher friction, good friction can actually help those customers be successful. There are other kinds of products that are high intent where they know what they need to do to have si…”