activation

2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Jan 18, 2023 by Hila Qu · across every show →

Everything said about activation, oldest first

Jan 18, 2023 positive
Insight
Activation and conversion are the easiest levers for early growth wins
“First of all, those two levers are the easiest place to find quick wins. Like I mentioned, As a new growth person or growth leader, you want to find quick wins because wins change people's perception. You can get more resources. Everything else become easier. …”
Hila Qu Jan 18, 2023 ▶ 50:18 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Nov 29, 2023 negative
Insight
Automated onboarding welcome emails usually add zero value to user activation
“Have you tried not sending a welcome email? Not sending, you know, the first three, four, five emails to get people to use the products. And of course they haven't. And I tell them, try it. Take 2030, whatever it takes to be statistically significant and don't…”
Guillaume Cabane Nov 29, 2023 ▶ 26:56 Guillaume Cabane: Why Your First Growth Hire Should Be a Former Founder | E1088 · 20VC with Harry Stebbings
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