activation

“Oh, for products that have a high bar to activation, sometimes more setup and higher friction, good friction can actually help those customers be successful. There are other kinds of products that are high intent where they know what they need to do to have si…”

“Within six months, I was able to ship changes in the news experience, especially on mobile, that moved the needle by a lot, like double digit percentages within just six months. And we're talking about top line metrics, like activation.”

“And that word choice of evaluate is deliberately not on board or activate because it's about what the user needs to see that they are going to get the value that they want in using your product and in building a habit around it.”

“When I was asked to work on retention, I did a bunch of analysis. The biggest leverage for me is actually activation.”

“One exception is that Grammarly was a different type of product and that you install it and you don't proactively open it every day. So that was kind of interesting to me because I assumed that you should always just focus on existing user retention, but for a…”