Acquisition.com
company on 4 shows · 15 statements across 3 episodes · said 24 times in 7 episodes since 2022
My First Million 18 
TBPN 3 
the Startup Ideas Podcast 2 
Startup Acquisition Stories 1
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My First Million 18TBPN 3the Startup Ideas Podcast 2Startup Acquisition Stories 1
2026 3 mentions in 1 episode
2024 17 mentions in 2 episodes 9 per episode
2023 2 mentions in 2 episodes 1 per episode
every mention on every show, scene by scene, with the transcript →
15 statements about Acquisition.com, every show
Hormozi: Acquisition.com runs hundreds of programmatic AI ad and landing page pairings
“We have, Several hundred landing pages that are getting pushed against several hundred different ad ads that are going out all being done programmatically with AI, which is really like, we're not a, we're not an AI company. But we use the shit out of it.”
Hormozi: Acquisition.com advisory practice did $36M EBITDA in year one
“We started the advisory practice in January of 24. And I think we did thirty six million in EBITDA year one, just on that one unit.”
Hormozi: Acquisition.com stopped passive investing to focus on brand-backed equity
“We stopped doing Deals that we were just investors in. And now it's brand plus capital plus work. And I'd rather have fewer eggs that we're going to get huge outsized returns on”
Hormozi invested most Gym Launch exit proceeds into Acquisition.com and real estate
“So most of the money has gone into the first few deals plus the headquarters. The rest of the money we put in real estate deals that, you know, have done really well for us. So, and then I would say remainder, you know, stocks.”
Leila and Alex Hormozi launched Acquisition.com the day after selling Gym Launch
“The day after we sold, we started acquisition.com.”
Hormozi: Building a massive public brand is required for Acquisition.com to win
“For me, in order for acquisition.com to work and not just work, work, but like really fucking work, like win and be number one, I have to learn how to make content and be public facing and Be a better communicator overall.”
Hormozi: Product-market fit is a spectrum, not a binary state
“I think product market fit is not, it exists on a scale. It's not yes or no, but like poor, like weak product market fit, weak founders low margin, Low potential.”
Hormozi: Acquisition.com 5x'd LTV at acquired teeth whitening chain
“And like we bought that the teeth whitening chain. And so I sat down with our director of sales and we re-scripted the sales process and basically re-imagined how the offers were going to happen. And we five X LTV per sale.”
Hormozi: Acquisition.com targets fewer, larger deals vs Tiny's model
“I think that probably a major difference between like the tiny slash Wilkinson model and how we do it is that we are operators. And so the investment strategy has slowly, you know, continues to, you know, move over time, but it's been fewer, bigger deals that …”
Hormozi: Acquisition.com portfolio generates $250M revenue and $70M EBITDA
“Because right now, like the portfolio is two hundred and fifty million a year. We do seventy million in EBITDA. We have consolidated, like the smallest percentage ownership we have is 20%. The largest is a hundred.”
Hormozi: Acquisition.com on pace for $40M in net cash flow
“I'd say, like, for us in cash flow, we're probably on pace to do 40 in cash flow, just like our slice for the year.”
Hormozi: Largest portfolio company hitting $35M to $40M EBITDA in 2024
“It's a B to C business. Business consumer business, but it started, it did two million in trailing 12 months when we got it. And so we own 29% of the business, and this year it'll do on its own between 35 and forty million in EBITDA.”
Hormozi: Acquired founders average 13x return on retained equity
“I just ran our stats this last weekend. Our average founder return on equity. So post deal, how much more is their slice worth? Like every PE buyer says, listen, and you could make more on the second bite, right? So everyone's like the same pitch, right? So ou…”
Hormozi: Seeking to acquire large 'business plumbing' professional services companies
“I'd probably want to buy a big professional services business. Sam Parr: What's that mean? Alex Hormozi: Business plumbing. So payroll, financial services or business like accounting, tax, like the things that every business has to have.”