Hormozi: Acquisition.com stopped passive investing to focus on brand-backed equity
Alex Hormozi · Alex Hormozi's Playbook for Building Billion-Dollar Businesses · Jul 7, 2026 · at 36:47
Alex Hormozi explains the strategic shift at Acquisition.com from broad portfolio investing to concentrated, high-conviction deals leveraged by media reach.
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“We stopped doing Deals that we were just investors in. And now it's brand plus capital plus work. And I'd rather have fewer eggs that we're going to get huge outsized returns on”
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