YouTube

“So for our system with users getting ad revenue share and publishers then getting creators on YouTube, getting, you know, tips or recurring donations, just 10 of those or so could fingerprint you as a user, right? If there are a few bits each, that's enough bi…”

“In 2018 September, Google said, gosh darn it, people aren't signing into the browser enough. We're going to just do it whenever you sign in to Gmail or YouTube in a tab. We'll just sign you in across all the tabs and we'll track you.”

“So YouTube accumulates this unique set of knowledge about both what you like and watch time of others that attest to the quality of the video. So that makes the search so much easier on YouTube compared to A competitive platform, even if it's a complete copyca…”

“The cost of multi-homing on the creator side is actually not huge. You take your catalog, you upload to another platform, it shouldn't be theoretically impossible.”

“He took over for Leone, right? And one of his very first investments was YouTube. So right out the gate, he's crushing it. But then he hit a dry spell, and it was really hard on him, and it was hard on the partnership, and he talks about it.”

“That fantastic talk he gave, which to me is the best talk for entrepreneurs investors on YouTube. It's called running down a dream, how to survive and thrive in a career you love.”

“Minecraft, for example, where they're, they just crossed the one trillion view mark on YouTube, right, of Minecraft-related videos. You know what? The company that made that Mojang didn't make any of those videos. They were a hundred percent made by the commun…”

“Platforms probably have a role to play in verifying authenticity. Like that, that actually raises the value of platforms, because platforms like Spotify, YouTube, you actually can point to, we know for a fact that this was created by the creator, and we can st…”

“Except for travel. There were a few things. I was paying an editor. My best friend, like read, reads my emails, so I pay her. And there was some travel, but the, it was, the expenses were, yeah, I mean, I was, we were probably 90% net.”

“The really expensive DSLRs hanging off of drones, you can do that stuff, but it slows you down and it limits the amount of content and you can do. And then you end up hating your life. Then three, four years down the road, you're kind of married to that. Your …”

“Every YouTube creator will tell you their views are down and it's not as monetizable.”

“So we have monetization turned off for our YouTube channel for us because it's not our primary business model.”

“The advice I give to all my creator friends is you need to do something. You need to do something. YouTube is not enough. TikTok is not enough. You need to take your audience and go do something.”

“And if you go back through my videos throughout 1819, 20, 21, my best stuff was always updated, uploaded like at the last month, the last two weeks of each quarter and the last month of the year. And I never really talked about that, but that was always someth…”

“And what happened that month was I made 21,000 dollars in ad revenue.”

“We put up this episode with Doug, and it's gotten 400,000 views, and is adding another 6000 a day, which in big YouTuber land doesn't sound like much, but for us, It's multiple orders of magnitude over anything else we've ever done on the platform.”

“People can make fun of me and they do all the, all they want to, but like I'm closing in on two billion views.”

“The way that you should look at YouTube is not, what is the discounted cash flow of YouTube as an independent business if you look at their, you know, profitability today. It's, what was the existential risk to Google of not owning YouTube? If YouTube became a…”

“I think seventy billion dollars to creators over the last three years, which again is more than Netflix spends on content.”

“YouTube was an A plus acquisition. Because of the strategic value. I mean, whether it's the second largest search engine, second to Google, or the second largest social media property you know, Strategically, very great thing to own, not to mention going into …”

“Today you have analysts saying if you pulled YouTube out of Google, it would be worth half a trillion dollars, which is almost double where Netflix is. It's on track, YouTube TV, to be the largest cable provider in the United States.”

“Google does not report today, but here is what is unique about YouTube versus every other platform is they pay out 55% of revenue on long form and 45% on shorts directly to creators.”

“So, while probably, you know, YouTube, to a certain extent, TikTok, perhaps, also have similar strengths here, I doubt there is any other company in the world capable of actually operating privacy, integrity, and security, and within that is also anti-spam stu…”

“In 2010, YouTube did a media rights deal with the IPL.”

“India is YouTube's largest country by user base.”

“So Moffat Nathanson estimated that if this was publicly traded, it would be worth about five hundred billion dollars as a standalone company, and even conservatively, if you sort of take media company comps and do a revenue multiple, And you discount all the s…”

“Google doesn't release usage data for YouTube, but I'm pretty sure that YouTube is the biggest single property on the internet in terms of minutes spent by humans on it.”

“Pretty quickly, YouTube became and still is, Google talks about this all the time, the second largest search engine on earth behind Google.”

“So YouTube is already bigger than Disney's media business, and this year will likely become bigger than Disney's entire business.”

“And in fact, when users started uploading Lazy Sunday, the Lonely Island skit from Saturday Night Live, To YouTube. This is in that brief phase where YouTube was an ascendant startup and not yet part of Google. That one skit increased YouTube traffic by 83%.”

“On top of the thirty-six billion in advertising revenue, Google reported that if you include subscription revenue, so this is things like YouTube Premium, YouTube Music, NFL Sunday Ticket, They're now doing over fifty billion in revenue.”

“So after the acquisition, he said it was doing about thirty million in revenue. So they did have revenue. I believe, just to foreshadow our next chapter, that was in the form of programmatic advertising that was on the DoubleClick ad exchange that they were us…”

“All of social ended up pivoting to either look like messaging or like YouTube anyway. YouTube is kind of the winning paradigm in quote unquote social media and UGC media.”

“There are two apps that launch in the very first version of the iPhone. Remember, it didn't have an app store. It was not open to third-party developers. There is a YouTube app and a Maps app, both of which are Google services. Now, the apps are written by App…”

“So, this is officially one of the best acquisitions of all time, and I am raising my grade from a C to an A+.”

“What they did was they trained a large nine-layer neural network to recognize cats from unlabeled frames of YouTube videos using 16,000 CPU cores on a thousand different machines.”

“They bought this thing for, we'll talk about the purchase price, but it's worth, what, five hundred billion dollars today? I mean, this is as good as Instagram or YouTube in terms of greatest acquisitions of all time.”

“The beauty of Doug, his key insight, Was, you know, all the other car YouTubers are making, making videos for car enthusiasts. He makes videos for, like, people who need to buy a family SUV.”

“All of these traditional media companies, with the exception of Disney, have basically all become kind of surfs in the streaming kingdoms of the technology companies, of which Netflix and YouTube are actually the winners here.”

“If you just do the very simple exercise of looking who generates profits in the movie TV Hollywood landscape right now, it is Netflix, YouTube, and Disney generating the large profit streams.”