Sweden, every mention
52 scenes · ← back to Sweden
tap a year for its mentions
every year anyone David Rosenthal 42Ben Gilbert 7Howard Schultz 2Daniel Ek 1
Verbatim, from the transcripts: the passages where Sweden comes up
The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
- ▶ 19:13 David Rosenthal He won two gold medals in the 1912 Summer Olympics in Sweden in the pentathlon and the decathlon.
IKEA (Audio) · Acquired
- ▶ 5:02 David Rosenthal But we start in the small town of Elmhut, Sweden, which is in the province of Småland,
- ▶ 5:10 David Rosenthal Which, despite its name is not so small, but rather a large rural area in the south of Sweden, not too far from Denmark.
- ▶ 5:36 David Rosenthal Timber and, uh, timber, wood, foreshadowing maybe one day what will come out of this province in Sweden.
- ▶ 5:45 David Rosenthal Yeah, I mean, it's Sweden.
- ▶ 7:52 David Rosenthal It is not Sweden.
- ▶ 8:20 David Rosenthal And, uh, people would sort of joke later that this was IKEA's first mail order purchase, was the farm, and moving to Sweden.
- ▶ 8:27 Ben Gilbert So wait, why would you buy a sight unseen farm in Sweden?
- ▶ 8:32 David Rosenthal Especially a not very attractive place to farm in Sweden.
- ▶ 10:22 David Rosenthal HM's parents, and particularly his mother, was not happy about this, didn't approve of the marriage, and so part of, or really probably the whole reason for their emigration from Germany to Sweden was to escape this.
- ▶ 12:37 David Rosenthal Helps young Ingvar buy bulk sets of matchboxes mail order from Stockholm, the capital of Sweden.
- ▶ 13:08 David Rosenthal Or, each order's like a penny to a kroner at the time in Sweden, so like two to three cents each.
- ▶ 17:26 David Rosenthal Okay, so in 1943, when Ingvar is 17, he's about to go off to the equivalent of college at the School of Commerce in Gothenburg, which is a much bigger city in Sweden.
- ▶ 17:41 David Rosenthal Like, it's actually a city in Sweden.
- ▶ 19:46 David Rosenthal A selling agent of theirs in Sweden.
- ▶ 20:05 David Rosenthal But a lot of it, what he's doing is he's finding and aggregating demand in Sweden and sending purchase orders
- ▶ 20:13 David Rosenthal Directly to the manufacturers, wherever they are in Sweden or elsewhere, and they just fulfill the orders directly to the customers by mail.
- ▶ 21:49 David Rosenthal and he advertises it in publications all around Sweden with the idea being that like, oh, rather than just what I'm limited to doing myself, I can now scale across the whole country and I can aggregate a lot more demand.
- ▶ 22:02 David Rosenthal It actually doesn't matter if I don't know these people or I don't go to these parts of Sweden.
- ▶ 22:32 David Rosenthal This is happening all over the world, and there's plenty of other people doing the same thing in Sweden at the time.
- ▶ 23:06 David Rosenthal Eventually he publishes Ikea News on its own with its own subscriber base, but at first he's just inserting it as an advertising supplement in local farming publications all around Sweden.
- ▶ 24:59 David Rosenthal Really what you need to run this model is you need local suppliers, or at least domestic suppliers within Sweden.
- ▶ 27:41 David Rosenthal I think Swedish locations are used for sofas and coffee tables, like the core part of the line.
- ▶ 33:28 David Rosenthal He starts buying regularly, every week, a supplement in the big national farmer's paper in Sweden, which has a circulation of 285,000 copies.
- ▶ 42:30 David Rosenthal I, I hope they're good, but it's like the Timu of 19 fifties Sweden here, right?
- ▶ 44:47 David Rosenthal B, the whole point of the mail order business was that buyers and sellers can now access each other across the whole country, all of Sweden as a market, all the rural areas everywhere in the country, and Sweden is a pretty big geographical…
- ▶ 52:26 David Rosenthal So, when the 19 sixties come around, Sweden
- ▶ 52:56 David Rosenthal Sweden closed down.
- ▶ 55:47 David Rosenthal IKEA has become so dominant in Sweden at this point in time that it's monopolizing like a huge portion of all the furniture makers production output.
- ▶ 1:07:47 David Rosenthal So, they've had these battles in Sweden with competition, they've gotten around that with their own designs, but now they need to ramp up so much.
- ▶ 1:07:56 David Rosenthal Sweden itself, even if they didn't have these problems, just doesn't have enough capacity for all this new furniture that IKEA needs to source.
- ▶ 1:14:57 Ben Gilbert There is a rich Swedish tradition in hot dogs.
- ▶ 1:15:00 Ben Gilbert Swedish hot dog carts are freaking everywhere.
- ▶ 1:15:07 Ben Gilbert We could probably sell hot dogs at a Swedish store.
- ▶ 1:27:43 David Rosenthal So, they actually had opened a showroom in Norway, in Sweden's next door neighbor country, to be able to sell in, in Norway.
- ▶ 1:29:39 David Rosenthal It is on the outskirts of Stockholm, the biggest and the capital city of Sweden.
- ▶ 1:38:43 David Rosenthal Sweden.
- ▶ 1:38:59 David Rosenthal Sweden, at the time, had high and rising wealth and inheritance taxes.
- ▶ 1:39:19 David Rosenthal And on top of that, there was an annual wealth tax in Sweden at the time, which was 2.5% of your calculated wealth annually, and your calculated wealth included all of the working capital in any companies you owned.
- ▶ 1:40:05 David Rosenthal Side note, by the way, in the mid-two thousands, Sweden ended up abolishing completely both the wealth tax and the inheritance tax.
- ▶ 1:40:14 David Rosenthal So actually, at the end of his life, Ingvar moves back to small land, moves back to Sweden.
- ▶ 1:40:21 David Rosenthal Yeah, and he dies in Sweden.
- ▶ 2:05:09 Ben Gilbert The news comes out that in his youth, Ingvar was a part of a Nazi and fascist movement in Sweden.
- ▶ 3:02:26 Ben Gilbert They lean into Sweden.
- ▶ 3:02:41 Ben Gilbert I mean, in the meatballs, there's this little Swedish flag that sticks out of the top of them.
- ▶ 3:02:53 David Rosenthal Ikea has become the greatest Swedish ambassador.
Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg) · Acquired
- ▶ 24:37 Daniel Ek Um, and so Sean kind of said to, to suck like, Hey, you got to meet this entrepreneur from Sweden.
- ▶ 31:14 David Rosenthal Okay, so we, we haven't told you this, when, when we interviewed you, what, 1824 months-ish ago, uh, in Stockholm, um, I'd never been to Sweden before, I don't think you had either, and we left, we thought just like,
Starbucks (with Howard Schultz) · Acquired
- ▶ 7:29 Howard Schultz So I was working for a Swedish housewares company based in Sweden called Hammerplast.
- ▶ 17:27 Howard Schultz And that's when I started putting myself in a position of meet other opportunities, and by and large, I was able to get the Hammerplast job, which was the general manager of the company, which was based in Sweden in the US.
Novo Nordisk (Ozempic) · Acquired
- ▶ 24:10 David Rosenthal How about we give you rights for all of Scandinavia, Norway, Sweden, Denmark, you have our official blessing and any rights that you need.
Spotify CEO Daniel Ek · Acquired
- ▶ 35:07 David Rosenthal Was it almost like a benefit that you had to launch geographically specifically because of the label negotiations, like that you could really saturate Sweden, the UK before moving?