Super Bowl, every mention
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tap a year for its mentions
every year anyone David Rosenthal 37Ben Gilbert 34Doug DeMuro 1
Verbatim, from the transcripts: the passages where Super Bowl comes up
Disney: The Renaissance and the Empire · Acquired
- ▶ 48:02 Ben Gilbert And like explaining the rides, and I think this is also when they started the campaign where the winning Super Bowl MVP would always say, I'm going to Disney World, right after they won the Super Bowl.
- ▶ 1:12:39 David Rosenthal They get three Super Bowls out of that.
- ▶ 3:32:39 Ben Gilbert The prices people were paying for World Cup final tickets, and Taylor Swift tour tickets, and Super Bowl tickets.
The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
- ▶ 3:19:37 David Rosenthal Yeah, I mean, even the Super Bowl today, which is the biggest television event in America,
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
- ▶ 2:58:52 David Rosenthal What has mostly been realized, I think, is this is an opportunity for 22 Super Bowls every year in cities and countries around the world.
- ▶ 2:59:02 David Rosenthal When F-One comes to your country, comes to your city, it is an entire weekend that should be treated just like the Super Bowl.
- ▶ 3:36:02 David Rosenthal Meanwhile, uh, GM and Cadillac unveiled theirs during the Super Bowl, right?
- ▶ 3:36:06 Ben Gilbert With a Super Bowl commercial and then with an activation in Times Square.
- ▶ 4:09:36 David Rosenthal Now that said, the flip of that is they absolutely have the opportunity, like Liberty identified, to make those 22 races into 22 Super Bowls, which they're well on their way to doing.
- ▶ 4:21:04 Ben Gilbert The Seahawks just won the Superbowl and NFL films released on YouTube, a 40 minute cut of the game called mic'd up.
- ▶ 4:21:19 Ben Gilbert God, was that a boring Superbowl and I loved it.
- ▶ 4:21:23 Ben Gilbert God, that Superbowl game was like an F one race.
The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
- ▶ 1:33 David Rosenthal But Ben, you forgot the most important thing, which is that this year in 2026, we are hosting the Super Bowl's Innovation Summit at the Super Bowl in San Francisco this year.
- ▶ 1:54 Ben Gilbert And to help you get pumped for the Superbowl, we decided to remaster our NFL episode to today's acquired production quality standards.
- ▶ 2:57 Ben Gilbert The Super Bowl is watched by over a hundred million viewers every year in approximately two-thirds of American households.
- ▶ 3:04 Ben Gilbert My favorite Super Bowl stat is that it's the weekend with the fewest weddings planned of the year.
- ▶ 53:02 Ben Gilbert Importantly, this is not the Super Bowl.
- ▶ 53:06 Ben Gilbert Like, that is not what this was, and we're still missing about half the teams that will end up competing for the Super Bowl.
- ▶ 2:00:21 David Rosenthal That is a deliberate invention by Pete Rozelle and the NFL leading up to the Super Bowl.
- ▶ 2:00:35 Ben Gilbert The commissioner's press conference the Friday before the Super Bowl, and it's about league business, so there's all this news that comes out about the NFL and how it will be changing for the next year right before the Super Bowl to draw…
- ▶ 2:00:52 David Rosenthal During the week leading up to the Super Bowl,
- ▶ 2:01:12 David Rosenthal Literally, Rozelle's directive to the NFL staff was he wants every media person and partner leaving the Super Bowl to be saying, man, this is a lot better than the World Series.
- ▶ 2:01:38 Ben Gilbert Vince Lombardi winning the first two Super Bowls.
- ▶ 2:01:52 Ben Gilbert The game is formally called the Super Bowl.
- ▶ 2:01:55 Ben Gilbert The press had been looking for something to call it, and, you know, Lamar Hunt, I think, had been the one who observed his kid playing with a Wham-O Super Bowl, and so when the league discussions were sort of going on about it, he proposed…
- ▶ 2:02:23 David Rosenthal The narrative leading into the Super Bowl is the old NFL, soon to be NFC teams.
- ▶ 2:05:22 Ben Gilbert Taking on more and more sponsorships, and sponsoring team jerseys, and on-field sponsorships, and building the spectacle around every game, and what if we had a Super Bowl halftime show at every game?
- ▶ 2:05:53 David Rosenthal The next year, the Chiefs beat the Vikings, and the pre-merger Super Bowl series ends tied two to two, two victories for the NFL, two victories for the AFL.
- ▶ 2:11:21 Ben Gilbert It's been slowly gaining ground over the last 30 years, and the merger plus the creation of the Super Bowl really puts the NFL here squarely in the lead, making it the perfect candidate
- ▶ 2:12:58 Ben Gilbert And the broadcasts other than the Super Bowl, and honestly, like, even kind of the Super Bowl at this point in time, are pretty bad.
- ▶ 2:16:41 David Rosenthal That is like Super Bowl level.
- ▶ 2:51:33 Ben Gilbert Is it the average Super Bowl?
- ▶ 3:15:19 Ben Gilbert How can you put a price on the fun of a Super Bowl party or texting about an amazing catch with your dad or, you know, there's all sorts of things that are hard to value.
- ▶ 3:21:43 Ben Gilbert The Super Bowl, though, did legitimately hit an all time high.
- ▶ 3:22:05 David Rosenthal Well, we might have a little more to say on this, but certainly the Taylor Swift crossover helped with Super Bowl viewership numbers over the last couple of years.
- ▶ 3:29:14 David Rosenthal For the Superbowl experience in San Francisco on Friday, February sixth century.
- ▶ 3:29:36 Ben Gilbert And while they're not setting up parties in San Francisco, outside the Superbowl century helps developers debug errors and latency issues.
- ▶ 3:40:17 Ben Gilbert The Super Bowl draws one hundred twenty seven million viewers, and that is growing.
- ▶ 4:15:49 Ben Gilbert After the Super Bowl, be able to watch everything that we did on stage at the Innovation Summit.
10 Years of Acquired (with Michael Lewis) · Acquired
- ▶ 1:46:16 Ben Gilbert And then, once a year, we have to have a Super Bowl.
- ▶ 1:48:27 David Rosenthal Well, we are doing the actual Super Bowl, so this is coming, we basically manifested this.
- ▶ 1:48:56 David Rosenthal Launching a Innovation Summit the Friday before the Super Bowl, because the Super Bowl's here in San Francisco this year.
- ▶ 1:49:02 David Rosenthal So they're launching an Innovation Summit Friday before the Super Bowl with all the, you know, big partners in the NFL, with Roger Goodell.
- ▶ 1:49:29 David Rosenthal Um, so it'll be a different style of event than, uh, It'll be VIPs from the Super Bowl.
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 3:49:23 Ben Gilbert I'm with you for multiple days, uh, ahead of the Superbowl.
Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
- ▶ 3:54:47 Ben Gilbert We're going to the Superbowl, baby.
- ▶ 3:54:48 David Rosenthal Acquired is going to the Superbowl.
- ▶ 3:54:54 David Rosenthal The NFL is hosting a Innovation Summit the week at the Super Bowl, the Friday before Super Bowl Sunday.
- ▶ 3:55:03 David Rosenthal The Super Bowl is going to be in San Francisco this year in February, and so it's only natural coming back to San Francisco with the Super Bowl that the NFL should do an Innovation Summit.
- ▶ 3:55:22 Ben Gilbert Most of you, you know, we can't fit millions of people in a tidy auditorium in San Francisco the week of the Super Bowl when every other venue has tons of stuff too.
- ▶ 3:55:35 Ben Gilbert And as we get closer to that date in February, we will make sure that you all know a way that you can tune in and watch the, uh, emceeing, interviewing, and festivities at hand Super Bowl week.
Indian Premier League Cricket (Audio) · Acquired
- ▶ 1:14:49 Ben Gilbert It was almost a disaster what happened when the Chiefs almost won three Super Bowls in a row.
- ▶ 1:38:38 David Rosenthal There really is no comp for this in sports except for the single game of the Super Bowl.
- ▶ 1:38:44 David Rosenthal I think the Super Bowl is like this in the U.S. where it's a family event.
- ▶ 1:39:01 David Rosenthal But the Super Bowl, even though she has no interest in football, she will tune in to watch that.
- ▶ 2:08:03 David Rosenthal At the same time, they also want to win a Super Bowl.
- ▶ 2:30:29 Ben Gilbert all the playoff games, the Super Bowl, all that, you get to win by having a franchise that people love more, and it sort of helps the durability of your franchise, but you don't,
- ▶ 2:30:56 David Rosenthal Winning the Super Bowl is actually like a net negative economic event for an NFL team.
- ▶ 2:31:03 David Rosenthal It's super positive, but for the actual fiscal year that you are operating when you win the Super Bowl, it's massively net negative.
- ▶ 2:31:10 Ben Gilbert And as we all know from the Dallas Cowboys, you don't need to win Super Bowls to make a lot of money.
- ▶ 2:31:18 David Rosenthal Just to tie the bow on that, the reason why winning the Super Bowl costs you money is you gotta go play those games.
- ▶ 2:31:32 David Rosenthal But usually you're playing some away games, and then the Super Bowl is a de facto away game for everybody.
- ▶ 3:04:41 David Rosenthal And just for context on that, the most recent 2025 Super Bowl was the biggest
- ▶ 3:04:48 David Rosenthal Super Bowl ever, and I think, de facto, that makes it the biggest broadcast TV event in U.S. history.
- ▶ 3:05:00 David Rosenthal Twenty-twenty-five Super Bowl comped against the twenty-nineteen IPL final.
Hermès (Audio) · Acquired
- ▶ 4:03:54 David Rosenthal By the time the episode comes out, the Super Bowl will have been played and won by somebody, but man, I am fired up.
- ▶ 4:04:15 David Rosenthal So I was trying to think, okay, I can't have like the Niners and the Super Bowl be my carve out.
- ▶ 4:06:58 Ben Gilbert There are people who will not turn off the Super Bowl who otherwise would have because there might be another Taylor viewing.
- ▶ 4:07:07 David Rosenthal Jenny has negative interest in football, but she's telling me about, like, what Taylor is wearing, you know, whether she's gonna be able to make it back from Japan from the Super Bowl.
Visa (Audio) · Acquired
- ▶ 2:17:47 David Rosenthal I mean, certainly not the Super Bowl.
Nike (Audio) · Acquired
- ▶ 3:11:27 Ben Gilbert The Super Bowl slot is going to cost you millions.
Porsche (with Doug DeMuro) · Acquired
- ▶ 52:17 Doug DeMuro It's always raining, and it's always a disaster, and it's in the middle of the night, and it's difficult, and so, like, being able to win or win your class, Le Mans is like the Monaco Grand Prix, the Super Bowl, if you will, of, like,…