Snickers, every mention

Mars Inc. - The Chocolate Story (Audio) · Acquired Dec 16, 2024 · 38 mentions

• ▶ 2:56 Ben Gilbert You may know that they own the world's most popular candy, Snickers, in addition to M&M's.
• ▶ 9:21 David Rosenthal This is the company, you know, Mars, Snickers, M&M's, Milky Way, it's all to come here.
• ▶ 22:55 Ben Gilbert The fact that I'm looking down here at all these bags of M&Ms and the Snickers bar, we sort of just assume, oh, this is an industrial thing that just sort of comes off the line.
• ▶ 41:13 Ben Gilbert Interestingly, all chocolate before was measured by weight, and once somebody kind of rolls their first candy bar off the line, you know, what we now know today, the Snickers bar, the Milky Way, all these things,
• ▶ 1:02:22 David Rosenthal The Snickers bar named after the horse in Tennessee.
• ▶ 1:02:33 Ben Gilbert I just needed to grab a Snickers.
• ▶ 1:02:49 Ben Gilbert I might not even be able to finish a whole Snickers bar just because it's so sugary, but
• ▶ 1:02:55 David Rosenthal I mean, we're talking about two totally different products here of, like, high-end chocolate versus mass-market chocolate, but no, like, Snickers are so good.
• ▶ 1:03:06 David Rosenthal Well, so there's another potential story of the origins of Snickers that we heard some wind of rumors in the sort of forest legend canon here.
• ▶ 1:03:30 Ben Gilbert Because by the way, a Snickers is a Milky Way with peanuts.
• ▶ 1:03:54 David Rosenthal So the other story is that that was the inspiration for Snickers was putting what the Roman army fed their legionnaires into a candy bar.
• ▶ 1:04:09 Ben Gilbert There's a whole industry around Clif bars and things like that being marketed as energy bars and Snickers being marketed as candy, but really what's the difference?
• ▶ 1:04:36 Ben Gilbert Why would this come after a Snickers?
• ▶ 1:05:11 David Rosenthal So, if you're paying attention here and thinking, like, wait a minute, they built this factory in, 1928, 1929, sales are skyrocketing, Frank is living large, 1930, they introduced Snickers, 1932, they introduced Three Musketeers.
• ▶ 1:07:02 Ben Gilbert The Milky Way, the Three Musketeers, and the Snickers are all just adding one ingredient to the same thing.
• ▶ 1:07:49 David Rosenthal As evidenced by the fact that, you know, here we are today eating the most popular candies in the world that Mars makes, and it's still Snickers, Milky Way, Three Musketeers, M&Ms, which we will get into.
• ▶ 1:22:10 David Rosenthal I was like, it's not Snickers.
• ▶ 1:22:16 David Rosenthal And, um, Snickers originally was Marathon, I believe, in the UK?
• ▶ 1:22:22 Ben Gilbert But now, globally, Snickers is Snickers.
• ▶ 1:24:48 David Rosenthal I pray for Snickers.
• ▶ 1:24:56 David Rosenthal If he was religious at all, he was religious about Milky Way and Snickers and M&Ms.
• ▶ 2:17:56 David Rosenthal Bigger than Snickers, bigger than Milky Way, bigger than the Hershey's bar.
• ▶ 2:31:33 Ben Gilbert These count lines are moving at, they used to make a Snickers bar in a day, and now they can do it in under an hour.
• ▶ 2:41:33 David Rosenthal Ben, I see you're looking at a Snickers there.
• ▶ 2:41:34 David Rosenthal How much is a Snickers today?
• ▶ 2:41:55 David Rosenthal Snickers.
• ▶ 2:42:00 Ben Gilbert Consumers care about, I mean, truly, that is why Snickers is the satisfied slogan.
• ▶ 2:45:04 David Rosenthal And as a result, in 1973, the combined Mars, which is all of the legacy Mars Inc. products, Snickers, Milky Way, Three Musketeers, et cetera, plus M&M's, passes all of Hershey to become the number one candy company in America.
• ▶ 2:55:58 David Rosenthal Snickers is Snickers everywhere, and we can market globally.
• ▶ 2:58:43 Ben Gilbert If you have cocoa beans backed up to one side of your factory and then Snickers bar is coming out the other, it's a good business.
• ▶ 3:19:21 Ben Gilbert It might be technically true in that they don't take margin because of their, but they have to deploy their brand power in another way, in the same way that Mars, I don't think, charges more for a Snickers than a different candy bar.
• ▶ 3:19:42 Ben Gilbert Consumers pick Snickers over unbranded, random, unsafe, untrusted candy bar.
• ▶ 3:25:29 Ben Gilbert Marketing can create durable brands, and the reason why all these Snickers and Milky Way and M&Ms are victorious is because they're just better products.
• ▶ 3:26:54 Ben Gilbert The Rolling Stones they've associated with for Snickers.
• ▶ 3:27:01 Ben Gilbert I mean, I'm looking at my Snickers bar right now.
• ▶ 3:27:03 Ben Gilbert The only other logo on it that is not Snickers is the NFL.
• ▶ 3:31:13 Ben Gilbert In fact, I feel pretty crappy after eating all these M&Ms and Snickers.
• ▶ 3:31:48 David Rosenthal All that said, no matter what happens, I don't think M&Ms and Snickers, they're not going anywhere.