Snickers, every mention

Mars Inc. - The Chocolate Story (Audio) · Acquired Dec 16, 2024 · 20 mentions

• ▶ 2:56 Ben Gilbert You may know that they own the world's most popular candy, Snickers, in addition to M&M's.
• ▶ 22:55 Ben Gilbert The fact that I'm looking down here at all these bags of M&Ms and the Snickers bar, we sort of just assume, oh, this is an industrial thing that just sort of comes off the line.
• ▶ 41:13 Ben Gilbert Interestingly, all chocolate before was measured by weight, and once somebody kind of rolls their first candy bar off the line, you know, what we now know today, the Snickers bar, the Milky Way, all these things,
• ▶ 1:02:33 Ben Gilbert I just needed to grab a Snickers.
• ▶ 1:02:49 Ben Gilbert I might not even be able to finish a whole Snickers bar just because it's so sugary, but
• ▶ 1:03:30 Ben Gilbert Because by the way, a Snickers is a Milky Way with peanuts.
• ▶ 1:04:09 Ben Gilbert There's a whole industry around Clif bars and things like that being marketed as energy bars and Snickers being marketed as candy, but really what's the difference?
• ▶ 1:04:36 Ben Gilbert Why would this come after a Snickers?
• ▶ 1:07:02 Ben Gilbert The Milky Way, the Three Musketeers, and the Snickers are all just adding one ingredient to the same thing.
• ▶ 1:22:22 Ben Gilbert But now, globally, Snickers is Snickers.
• ▶ 2:31:33 Ben Gilbert These count lines are moving at, they used to make a Snickers bar in a day, and now they can do it in under an hour.
• ▶ 2:42:00 Ben Gilbert Consumers care about, I mean, truly, that is why Snickers is the satisfied slogan.
• ▶ 2:58:43 Ben Gilbert If you have cocoa beans backed up to one side of your factory and then Snickers bar is coming out the other, it's a good business.
• ▶ 3:19:21 Ben Gilbert It might be technically true in that they don't take margin because of their, but they have to deploy their brand power in another way, in the same way that Mars, I don't think, charges more for a Snickers than a different candy bar.
• ▶ 3:19:42 Ben Gilbert Consumers pick Snickers over unbranded, random, unsafe, untrusted candy bar.
• ▶ 3:25:29 Ben Gilbert Marketing can create durable brands, and the reason why all these Snickers and Milky Way and M&Ms are victorious is because they're just better products.
• ▶ 3:26:54 Ben Gilbert The Rolling Stones they've associated with for Snickers.
• ▶ 3:27:01 Ben Gilbert I mean, I'm looking at my Snickers bar right now.
• ▶ 3:27:03 Ben Gilbert The only other logo on it that is not Snickers is the NFL.
• ▶ 3:31:13 Ben Gilbert In fact, I feel pretty crappy after eating all these M&Ms and Snickers.