Seattle, every mention
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Verbatim, from the transcripts: the passages where Seattle comes up
Disney: The Renaissance and the Empire · Acquired
- ▶ 1:17:40 Ben Gilbert That's right, right here in Seattle.
Vanguard: The communist capitalist who saved investors a trillion dollars (Audio) · Acquired
- ▶ 3:42:23 David Rosenthal I think he's based in Seattle, too.
Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
- ▶ 3:57:18 Ben Gilbert Folks at Microsoft, uh, here in Seattle, who then would have a second career actually working for Ferrari.
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
- ▶ 22:54 David Rosenthal And they didn't have any relationship with, you know, Lumenfield in Seattle.
- ▶ 4:19:56 Ben Gilbert So for my wife's birthday, we went to Marymoor Park in Seattle where they have a, I can't figure it, it seems reasonably permanent, but it's a tent with a Cirque du Soleil show in it.
10 Years of Acquired (with Michael Lewis) · Acquired
- ▶ 51:24 David Rosenthal Because we had started in Seattle, and you still live in Seattle, and you had worked at Microsoft, when we started our Microsoft journey, we knew some people.
- ▶ 1:47:10 David Rosenthal We had been, um, we did a show in Climate Pledge Arena in Seattle, but it was one section.
Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired
- ▶ 2:24:49 Ben Gilbert Amazingly, all the Charles Shaw are the same price, and at Seattle Trader Joe's it was three 99, which, come on, it's supposed to be two buck chuck, but inflation kills ya.
Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
- ▶ 2:08:14 Ben Gilbert Which we should say is right around the same time as BERT and right around the same time as another large language model based on the Transformer out of here in Seattle, the Allen Institute.
- ▶ 2:12:18 David Rosenthal They're both in Seattle.
- ▶ 2:15:47 Ben Gilbert Data scientists around Seattle were talking about this cool.
Google Part II: Alphabet (Audio) · Acquired
- ▶ 1:40:59 David Rosenthal Tim, of course, was head of sales at Google for many years, and we were asking Tim about DoubleClick, and he was like, well, I was close with the DoubleClick guys, and I wanted to meet with them here in kind of late 2006, early 2007, and…
- ▶ 1:41:22 David Rosenthal Actually, we're in Seattle, too, right now.
- ▶ 1:41:33 Ben Gilbert They're in Seattle.
- ▶ 1:41:34 David Rosenthal Why are they in Seattle?
- ▶ 1:41:36 David Rosenthal There is only one reason why the double click guys are going to be in Seattle.
The Steve Ballmer Interview · Acquired
- ▶ 0:18 David Rosenthal There's no Seattle basketball team.
- ▶ 11:46 Steve Ballmer And in the meantime, there was a company here in Seattle called Seattle Computer Products that had a little CPM clone.
- ▶ 2:56:47 David Rosenthal Meaningful for you personally, but when we started the show in Seattle in.
- ▶ 2:56:59 David Rosenthal This is what we all talked about at Madrona or Seattle and the tech ecosystem.
Epic Systems (MyChart) · Acquired
- ▶ 2:08:57 Ben Gilbert I used it as a part of prepping for this episode to join all my MyChart accounts across the three health systems I have in Seattle.
- ▶ 3:17:04 Ben Gilbert There's one institution in Seattle that I go to for my son's food allergies.
- ▶ 3:17:21 Ben Gilbert I'm sure everyone else in Seattle is like, why don't you just do the thing that all the other big hospitals do so that it's all the same platform?
Indian Premier League Cricket (Audio) · Acquired
- ▶ 4:25:54 Ben Gilbert He is, of course, a partner at Madrona Venture Group here in Seattle, and a former Microsoft exec who helped us on those episodes, too.
TSMC founder Morris Chang · Acquired
- ▶ 2:21:11 Ben Gilbert Well, David and I are coming at you now from our home studios back in Seattle and San Francisco.
TSMC · Acquired
- ▶ 2:14:48 Ben Gilbert Up here in Seattle, there's a lot of people spinning out of Microsoft, starting companies.
Mars Inc. - The Chocolate Story (Audio) · Acquired
- ▶ 12:07 David Rosenthal Specifically, they move to Seattle.
- ▶ 12:17 David Rosenthal This Seattle candy venture goes about as well as the Minneapolis one.
- ▶ 39:49 David Rosenthal So when Frank first gets back to Minneapolis and starts up the fourth company, he had seen out in Seattle and Tacoma that buttercream truffles were like really, really popular.
IKEA (Audio) · Acquired
- ▶ 1:46 Ben Gilbert David, I spent five hours inside the Seattle store last weekend.
- ▶ 39:28 Ben Gilbert David was a very early adopter when we would go on morning runs, I think actually back when you lived in Seattle, and you'd only bring your watch even when we were gonna go get breakfast together afterwards, and I thought, this is crazy.
- ▶ 1:26:45 Ben Gilbert So until I got to Seattle, I don't think I had ever experienced Ikea.
- ▶ 1:26:50 David Rosenthal And the Seattle Ikea is so great.
- ▶ 1:33:09 Ben Gilbert I will say, the small end at the Seattle store, the idea is a little bit better than the execution.
- ▶ 1:59:37 Ben Gilbert So they did an experiment starting in Seattle, and the sort of idea from Ingvar was, if you have your own wallet on the floor, how do you do compared to the corporately owned stores?
- ▶ 1:59:48 Ben Gilbert And it was this, essentially like a bake-off and a test to see if the bureaucracy was hurting them, or if they had too many layers of management, or if they had more innovative marketing ideas, which the independently owned stores,…
- ▶ 2:00:07 Ben Gilbert The Seattle store was actually a leased old Boeing warehouse that ended up being laid out pretty differently than other Ikea stores, and so you kind of get what you ask for.
- ▶ 2:00:21 Ben Gilbert So they only opened one or two more, despite the fact that the locally owned stores, well, the Seattle store, actually did way better.
- ▶ 2:00:47 Ben Gilbert But for anyone in Seattle that during the 12 years of independent ownership visited that store, it actually was a pretty different thing with very different marketing materials than anyone else in the US was getting.
- ▶ 2:01:09 David Rosenthal Man, I spent so much time in that store when I first moved to Seattle to work for Madrona.
- ▶ 2:02:10 Ben Gilbert But to this point of, like, the reason they were doing this Seattle-specific thing, the individual franchising, this, like, Ingvar was obsessed with reducing bureaucracy.
Microsoft Volume II: The Complete History and Strategy of the Ballmer Years (Audio) · Acquired
- ▶ 2:37:23 Ben Gilbert So back to Pilot, and speaking of Bill, we talk all the time on Acquired about one of his Seattle neighbors, Jeff Bezos, and the AWS-inspired axiom that startups should focus on what makes your beer taste better.
Starbucks (with Howard Schultz) · Acquired
- ▶ 3:09 Ben Gilbert We recorded it in person in Seattle at the Schultz Family Foundation, and you can watch it on YouTube.
- ▶ 6:21 Howard Schultz And Jerry Baldwin and Zev became so interested and intrigued with what Pete's was doing, and given the fact that they were from Seattle, decided they would try and bring Starbucks coffee in the form of Starbucks to Seattle, Washington.
- ▶ 6:52 Howard Schultz So they were bringing coffee from San Francisco to Seattle.
- ▶ 7:18 Howard Schultz That brings us to 1979, 1980, around that time, when I came to Seattle, Washington for the first time.
- ▶ 7:44 Howard Schultz And we had a big customer in Macy's in Northern California, and I was in California on a sales call, and I had heard that there was a small company in Seattle, Washington was buying a lot of this product, so given the fact I'd never been…
- ▶ 9:33 Howard Schultz Maneuvered my way into a job working for Starbucks, and so Sherry and I drove to Seattle, Washington on Labor Day weekend in our old Audi car with a golden retriever,
- ▶ 10:33 David Rosenthal I mean, there were these three soon to be four Starbucks bean stores here in Seattle.
- ▶ 10:59 Howard Schultz But you couldn't even get a New York Times in Seattle in 1982, 83.
- ▶ 11:20 Howard Schultz And so Starbucks actually started establishing a mail order business as a result of all the people who were coming into Seattle.
- ▶ 11:27 Howard Schultz And I think if I remember, there was so many points that I can remember where people were talking about Starbucks way outside of Seattle as if it was some kind of
- ▶ 11:42 Howard Schultz I think people came to Seattle.
- ▶ 11:44 Howard Schultz This is, you know, the 809 hundred square foot store in Seattle, Washington in Pike Place Market.
- ▶ 16:25 Ben Gilbert And so you quitting, well, Hammerplast, but, you know, quitting what seemed like a stable of pretty good jobs to drive across the country to provincial little Seattle, I mean, that's, that's nuts.
- ▶ 18:50 Howard Schultz I certainly didn't know moving to Seattle was gonna create the opportunity of a lifetime, but I always felt I had to get out of that station in life where I was positioned not to get to the level that I thought I, I deserved to be.
- ▶ 21:29 Howard Schultz On the corner of Fourth and Spring in Seattle, and it was the sixth Starbucks store, and out of about 1200 square feet, I got a hundred feet, and I designed and opened the coffee bar, worked behind the counter as a barista, and Starbucks…
- ▶ 21:57 Howard Schultz No one in Seattle had it.
- ▶ 22:49 Ben Gilbert We're operating six points of retail distribution in Seattle for our beans.
- ▶ 24:31 Howard Schultz And they said, you know, no one is going to buy Italian espresso in Seattle, or in America.
- ▶ 24:53 Howard Schultz So then I, you know, go back to the US, I'm trying to raise money, and I, I hit the three titans in Seattle.
- ▶ 25:07 Howard Schultz Three of the leading citizens of Seattle, Washington at the time, and the three of them have a little bit of an investment together in other things, and they say, we're going to believe in you, and they take me over the, the hump.
- ▶ 25:23 Howard Schultz Okay, and we opened three Il Janales, two in Seattle, one in Vancouver, B.C.,
- ▶ 26:31 Howard Schultz Her parents visits Yale.
- ▶ 29:06 Howard Schultz The unlock and the epiphany, of course, it was the romance of espresso, but it was the sense of community, and that is what was happening very early on in the two stores in Seattle and the one in Vancouver.
- ▶ 32:01 Howard Schultz My good friend, Scott Greenberg, who's an attorney at, uh, a prestige firm in Seattle, the Gates firm.
- ▶ 35:37 Ben Gilbert And Sam, I mean, for, for anyone who doesn't live in the Seattle area, his name is on buildings and community centers.
- ▶ 41:30 Howard Schultz We had the stores, we had the brand name, and we had a roasting facility on Airport Way in Seattle.
- ▶ 47:11 Howard Schultz There was a brilliant, brilliant guy who was the architect of the name Starbucks, named Terry Heckler in Seattle.
- ▶ 55:34 Ben Gilbert First market outside of Seattle and Vancouver, right?
- ▶ 1:00:23 Howard Schultz The halo on Starbucks from Seattle to Vancouver and Chicago was nothing.
- ▶ 1:31:58 Howard Schultz We go to Tokyo, we meet him, we ended up forming a JV, and you know, the folklore at Starbucks, which is not that unrealistic, is the reason we went to Japan as an international market is because it had direct flight to Seattle.
- ▶ 1:57:13 Howard Schultz Just looked at me, and he said, you go back to Seattle, and you fire everyone on your leadership team.
- ▶ 2:16:11 Howard Schultz We got breakfast wrong, but it was all coming from the control of Seattle.
- ▶ 2:16:44 Howard Schultz She's a strong person who believed that Seattle, the way we were organized, was not a formula for success.
- ▶ 2:16:54 Howard Schultz You can't have people in Starbucks in Seattle designing the breakfast menu who have never been to China.
- ▶ 2:17:22 Howard Schultz Take Seattle out of the equation.
- ▶ 2:19:09 Howard Schultz The manager of the Seattle trust store on second and Madison, Seattle, Tom Kerrigan has AIDS.
- ▶ 2:32:41 Howard Schultz So there are six roasteries, starting in Seattle, Chicago, New York, Tokyo, Shanghai, and Milan.
- ▶ 2:34:00 Howard Schultz We created this 30,000 square foot space in Seattle, which we opened seven years ago, which is the most dynamic, entertaining vehicle of theater, romance, seduction,
- ▶ 2:36:54 Howard Schultz He had previously been in Seattle for a wedding or bar mitzvah or something, and he saw the roastery.
- ▶ 2:40:28 unnamed speaker In Seattle.
- ▶ 2:40:45 Ben Gilbert What was Bernard doing in Seattle?
- ▶ 2:40:47 Howard Schultz I don't know what he was doing in Seattle, but I spent a fair amount of time with him and his son.
Microsoft Volume I: The Complete History and Strategy of founding through Windows 95 (Audio) · Acquired
- ▶ 3:39 David Rosenthal We're gonna start in 1955 in Seattle, Washington, with the birth of Bill Gates the third, or Trey, as he's known.
- ▶ 4:04 David Rosenthal His father is from Bremerton, the Navy town just across the sound from Seattle, where he grows up in a family that owns and runs a furniture store there.
- ▶ 4:33 David Rosenthal And there he gets an undergrad and a law degree in four years, and then decides to stay in Seattle with his new family and become a practicing attorney.
- ▶ 5:26 David Rosenthal She becomes first the president of the Seattle Junior League, and she starts joining nonprofit boards in Seattle as a very young woman.
- ▶ 5:55 David Rosenthal Then she joins the board of Cairo Television in Seattle.
- ▶ 7:07 Ben Gilbert Bill Gates Sr., we should say, too, basically galvanized the entrepreneurial community in Seattle.
- ▶ 10:21 David Rosenthal But during that year, Bill is 13 years old, the Lakeside Mother's Club raises money to buy the school a teletype and connect it up and rent computer time from a DEC PDP-X that is located in downtown Seattle and owned by the branch office…
- ▶ 16:30 David Rosenthal Notice when we said earlier that Lakeside is renting computer time from the General Electric computer in downtown Seattle.
- ▶ 17:45 David Rosenthal But the GE field office in Seattle, they're not gonna truck in a mainframe.
- ▶ 17:51 Ben Gilbert And in 1968, Seattle, I mean, this is like a provincial little town.
- ▶ 19:10 David Rosenthal But, you know, yeah, GE will buy one for the field office in Seattle, or universities will buy them for research, for their students, for their professors.
- ▶ 25:40 David Rosenthal And Bill now, who's the de facto leader of this group, he negotiates a deal with the help of his dad, Bill Gates Sr., prolific corporate attorney in Seattle, that rather than just being paid hourly for their time, they're gonna get a…
- ▶ 30:13 David Rosenthal Another Seattle guy named Gary Kildall, who they had intersected with, who they knew from C-cubed and the University of Washington, he kind of had the same idea here.
- ▶ 1:18:25 David Rosenthal And this is when they moved to Seattle.
- ▶ 1:18:55 Ben Gilbert And so he's got three reasons for why Seattle in particular.
- ▶ 1:19:02 Ben Gilbert So one, he grew up in Seattle.
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