NBA, every mention
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every year anyone Ben Gilbert 51David Rosenthal 48Steve Ballmer 2Michael Mauboussin 1
Verbatim, from the transcripts: the passages where NBA comes up
Disney: The Renaissance and the Empire · Acquired
- ▶ 1:08:48 David Rosenthal The biggest point of leverage that they could possibly have over the cable operators because all ESPN has to do is threaten to pull the plug on any given cable operator and say to, you know, their thousands or millions of subscribers out…
- ▶ 1:12:29 David Rosenthal MLB, NBA, they do a big NFL deal in 1998 to get Sunday Night Football and Monday Night Football rights for ABC.
- ▶ 3:30:51 Ben Gilbert And the, the NFL, the NBA,
- ▶ 3:33:45 Ben Gilbert Will just be captured by the rights holders like the NFL and the NBA.
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
- ▶ 4:23 Ben Gilbert So listeners, just like our NFL, NBA, and IPL cricket episodes, this show is about the business of F one.
- ▶ 1:56:32 David Rosenthal In other sports like the NFL or the NBA, except instead of on the players, the salary cap is going to be on the investments into the cars.
- ▶ 3:06:15 David Rosenthal And it was so perfectly made for what everybody in the sport needed at the time, because if you had made Drive to Survive for, I don't know, let's take, um, the NBA.
- ▶ 3:16:17 Ben Gilbert It's more than most NBA games.
- ▶ 3:52:54 Ben Gilbert So then my key question, the, and, and the one, the one unfilled in puzzle piece in all of your minds should be Ben and David are obsessed with the communist capitalism of the NFL and the fact that the NFL, the NBA, MLB, NHL, these are…
- ▶ 3:57:28 David Rosenthal I mean, the NBA is inching closer, but still isn't there.
- ▶ 4:27:30 Ben Gilbert If you liked this episode, go check out our other sports episodes, the NFL, NBA, IPL cricket, some good ones in there.
The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
- ▶ 4:43 Ben Gilbert Now, listeners, just like our NBA episode a couple of years ago, this is an episode on the business of football.
- ▶ 2:37:00 Ben Gilbert On NFL games versus just over 50% for the NBA and 44% for Major League Baseball.
- ▶ 2:47:15 David Rosenthal I don't think this ever would have happened or happened in the same way in the NBA.
- ▶ 2:47:20 David Rosenthal The NBA embraced both social media and the strategy of letting players have their own platforms, be their own voices and promote the league through that.
- ▶ 2:50:26 Ben Gilbert And as we talked about on our NBA episode, I mean, basketball's entire future growth and
- ▶ 2:52:14 Ben Gilbert The NBA and Major League Baseball teams have to pay to operate farm teams that no one wants to watch or play in, and the NFL gets all the benefit of all the development of all of these players in their college years for free.
- ▶ 3:06:15 David Rosenthal We talked about this a lot on the NBA episode, but just to recap here, because the story hasn't really changed.
- ▶ 3:06:42 Ben Gilbert Want to follow NFL stars the way they want to follow NBA stars on social media?
- ▶ 3:06:46 David Rosenthal I think if I remember it, the core thesis of our NBA episode is what they got so right through the social media era was give the players the voice, give the players the platform.
- ▶ 3:08:04 Ben Gilbert So players are definitely variably rewarded based on their value to any given team, but the NBA and the MLB are way less equal than the NFL.
- ▶ 3:08:13 Ben Gilbert The superstars in the NBA, like LeBron James, including sponsorships, makes one hundred and twenty seven million dollars a year.
- ▶ 3:08:44 David Rosenthal But the players, I think other league players and especially the NBA have been able to build wealth and businesses and revenue streams much better than NFL players because
- ▶ 3:35:12 Ben Gilbert Yeah, the eighteen billion figure, but the NFL completely overtook the NBA to be the Christmas tradition.
- ▶ 3:35:22 David Rosenthal Hey, NBA's got a new big meteorites deal.
- ▶ 3:39:29 Ben Gilbert We made some pretty hefty points around Gen Z and their love for the NBA and how the NFL doesn't really hold a candle.
- ▶ 3:39:48 Ben Gilbert They stream the NBA, they stream the NFL, they
- ▶ 3:39:56 Ben Gilbert That would be the real way to answer this question, but I do kind of want to walk back some of my concerns about the NFL's future because Gen Z likes the NBA more.
- ▶ 3:40:08 Ben Gilbert And we also talked a lot, even not with Gen Z, just about the rise of the NBA and popularity and fame and all that stuff.
- ▶ 3:40:22 Ben Gilbert The NBA Finals per game draws just ten million viewers, down from its peak in the 25 to thirty million during the Michael Jordan era in the nineties.
- ▶ 3:40:42 Ben Gilbert Even the NBA's national broadcast, not just the regional sports networks, but the national ones on ESPN and TNT, those average one to two million fans.
- ▶ 3:41:11 David Rosenthal But that said, even now, a couple years later, and even now after the Taylor Swift crossover, the social media gap between players in the NFL and players in the NBA absolutely still persists.
- ▶ 3:41:51 David Rosenthal They're a bunch of NBA players with 20 to 30.
- ▶ 3:41:54 David Rosenthal You know, you can debate the value of all this, but like, it's wild that number one in the NFL is under eight and one in the NBA is a 157 and number two is 60.
- ▶ 3:42:08 Ben Gilbert I bet this is true when you look at follower counts, but if you think about it a different way, which is how much social media stuff do I get about NFL versus about NBA, most of the time when you follow LeBron, it's not like he's putting…
- ▶ 3:49:14 David Rosenthal You know, if you look at the NBA, if you look at MLB, if you look at Formula One, if you look at IPL, the fact that so many of the stars came from other countries and bring that fan base along with them is huge, and that has never happened…
- ▶ 4:01:57 David Rosenthal Josh Harris, who is the co-founder of the huge private equity firm Apollo, and already owned the Philadelphia 70 Sixers in the NBA and the New Jersey Devils in the NHL.
- ▶ 4:16:12 Ben Gilbert If you liked this episode, check out our episodes on the NBA, IPL cricket,
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 2:00:34 David Rosenthal The Harlem Globetrotters should have become the NBA.
The Steve Ballmer Interview · Acquired
- ▶ 2:23:01 Steve Ballmer We could be great in our, I hear you own an MBA team.
- ▶ 2:39:13 Steve Ballmer And in an NBA team, you're going to know.
- ▶ 2:49:19 David Rosenthal You can't go to an NBA game for 25 bucks a game. game.
Indian Premier League Cricket (Audio) · Acquired
- ▶ 1:50 Ben Gilbert It's about how to create a massively successful sports league from scratch, something that I thought was impossible after doing our NFL and NBA episodes, which each took a hundred years to get to where they are today.
- ▶ 2:44 Ben Gilbert And of course, they carefully studied all the mechanics that made the NBA and the NFL as successful as they are today, and then applied them on steroids.
- ▶ 3:46 David Rosenthal Or an NBA game.
- ▶ 48:20 David Rosenthal The Indian Premier League, a domestic, city-based cricket league in India that Lalit is gonna set up in the model of the very best elements of the NFL, of the English Premier League, of the NBA.
- ▶ 1:57:56 David Rosenthal Next is the NBA.
- ▶ 1:57:58 David Rosenthal The NBA has a soft salary cap, which means yes, there's a salary cap, but under some exceptions, you can go beyond it, and then there's an associated luxury tax with going beyond it.
- ▶ 1:59:05 David Rosenthal Competitive dynamics in the NBA versus the NFL, you get dynasties in the NBA, like the Warriors, or the Lakers, or the Celtics, or the Spurs a few years ago.
- ▶ 1:59:36 David Rosenthal So that's the NBA.
- ▶ 1:59:44 David Rosenthal They do have what is called a quote-unquote competitive balance tax, which sort of operates like a soft salary cap like the NBA, but in practice it's a total sham.
- ▶ 1:59:56 David Rosenthal Because in the NBA there are at least strict rules about when and how and how much you can exceed the salary cap by.
- ▶ 2:40:51 Ben Gilbert They go full NBA bubble, right?
- ▶ 2:42:49 Ben Gilbert The NFL's 32 teams, the NBA,
- ▶ 3:18:34 Ben Gilbert But the NBA is the next closest at 5.3 million, so a third of soccer or cricket.
- ▶ 3:20:15 Ben Gilbert It's not NFL, it's not NBA, but it's kind of amazing that in 1617 years, these things are in the billion dollar conversation.
- ▶ 3:20:26 Ben Gilbert NBA franchises today are like five, six, seven billion dollars, something like that, but
- ▶ 3:37:57 David Rosenthal I mean, all the playbook that is run in the NFL, in the NBA, luxury suites, seat licenses, fan experiences, mixed use of the real estate, dining, shopping, cinema, Bollywood, huge opportunities.
- ▶ 4:07:21 Ben Gilbert Okay, so Playbook, you texted me an interesting question saying, for Playbook, why don't we just ask the question, could the MLB or NBA be disrupted like this?
- ▶ 4:08:40 David Rosenthal I think what is a total analogy is MLB, and there's some potential risk of early signs of the NBA too, are going in a direction that long term
- ▶ 4:08:59 Ben Gilbert I don't know why I would watch one of the first three periods of an NBA game or the first three quarters of the season.
- ▶ 4:09:14 David Rosenthal Huge, huge problem in the NBA.
- ▶ 4:09:16 David Rosenthal Now, the NBA is in a better position than MLB because they have a soft salary cap, so not as good as the NFL, but better than no salary cap in
- ▶ 4:09:55 David Rosenthal So, you know, armchair, uh, quarterback, armchair GM right now, you know, I think I would diagnose the NBA as fine, and in some sense, doing better than ever, but some early red flags that, in the long run, if they don't manage the game…
- ▶ 4:12:58 Ben Gilbert In the write-up that he did that I read to prep for this episode, he highlighted that the big four sports leagues in the US, the MLB, NFL, NBA, and NHL, have outperformed the stock market meaningfully, and over a period of 1961 to…
- ▶ 4:27:29 Ben Gilbert Well, if you liked this episode, go check out our other episodes on the NBA or the NFL.
Rolex (Audio) · Acquired
- ▶ 3:59 Ben Gilbert Much like how our NFL episode wasn't about football and our NBA episode wasn't about basketball, this episode isn't really about watches.
Nike (Audio) · Acquired
- ▶ 13:46 Ben Gilbert I think if I remember our NBA episode, the NBA was really getting going, like,
- ▶ 13:53 Ben Gilbert I'd guess he was an early fifties NBA player.
- ▶ 1:51:19 David Rosenthal He signs up like half the NBA for peanuts.
- ▶ 1:51:22 David Rosenthal Now, not the big stars, but the journeymen, the role players in the NBA.
- ▶ 2:17:07 Ben Gilbert Mary's famously, and like, he was very obviously one of the best NBA players as a freshman in high school.
- ▶ 2:17:24 Ben Gilbert He was not as big and as physical as a lot of the guys dominating the NBA at the time, and so doing a big deal with Jordan really was more of a gamble for Nike than they would do with really any athlete today.
- ▶ 2:18:38 David Rosenthal So the way shoe deals were done at the time, so Magic Johnson and Larry Bird were the biggest stars in the NBA at the time.
- ▶ 2:19:50 Ben Gilbert To figure out what are the things that by being small and cash-constrained and under-penetrated in the NBA, what strengths do we have?
- ▶ 2:25:05 Ben Gilbert If he didn't either win rookie of the year, or win the NBA finals, or win the MVP or something, there was an out in the contract.
- ▶ 2:25:30 Ben Gilbert It wasn't the NBA Finals, it was become an all-star.
- ▶ 2:26:58 David Rosenthal LeBron knew exactly what he was getting into when he signed with Nike out of high school and went to the NBA, but like,
- ▶ 2:27:47 Ben Gilbert And in the NBA, you wear white, and that's it.
- ▶ 2:29:41 Ben Gilbert And they make a whole big deal out of the fact that these shoes are so great, they are banned in the NBA.
- ▶ 2:30:18 Ben Gilbert Between Nike and the NBA, or Nike and Michael Jordan, because the fine was never levied.
- ▶ 2:43:59 David Rosenthal Yeah, it's just dwarfing what he's earning from the NBA.
- ▶ 2:44:11 Ben Gilbert From the get-go, his Nike earnings were way outpacing his NBA earnings.
- ▶ 2:50:31 Ben Gilbert Oh, and right around the same time, in 2003 is when LeBron came into the NBA and Nike signed him out of high school.
- ▶ 3:26:20 David Rosenthal I have to wonder, the other shoe companies who are still doing big deals in the NBA, let's take Under Armour and Steph Curry here in San Francisco, like,
- ▶ 3:27:32 Ben Gilbert They're now the official uniform supplier of the MLB, the NFL, and the NBA, and they're throwing huge dollars.
- ▶ 3:28:01 David Rosenthal So yes, the official jerseys, let's take the NBA for example.
- ▶ 3:28:06 David Rosenthal Nike replaced Adidas a few years back as the official jersey maker of the NBA.
- ▶ 3:28:12 David Rosenthal When most NBA jerseys are sold to buyers who pay money for them, aka fans, not the players,
- ▶ 3:29:02 Ben Gilbert Which, in many ways, that's part of why Nike is willing to pay to sponsor the NBA, is because the replica jerseys get more swooshes out there in the world, even if it's not on things that they sell.
- ▶ 3:41:03 Ben Gilbert This was the big takeaway from our NBA episode that is about marketing the athletes, not marketing the teams.
- ▶ 3:41:09 David Rosenthal Now, what's really interesting, since we did the NFL episode earlier this year after doing the NBA episode,
- ▶ 3:41:18 David Rosenthal The NFL is a better business as a league than the NBA.
- ▶ 3:41:25 David Rosenthal But the amount of value created out of the leagues, I think more value is created out of the NBA.
- ▶ 3:41:44 David Rosenthal The value coming out of the NBA.
Spotify CEO Daniel Ek · Acquired
- ▶ 25:40 David Rosenthal We did the NBA, we did the NFL, and then we did LVMH.
Holiday Special 2022 · Acquired
- ▶ 57:07 Ben Gilbert At this point, it's almost a MacGuffin, where, like, it's like Seattle's NBA team.
Walmart · Acquired
- ▶ 27:27 Ben Gilbert Buying NBA and NFL teams.
- ▶ 27:29 David Rosenthal Buying NBA and NFL teams, which they do now.
Not Boring (with Packy McCormick) - Extended Cut · Acquired
- ▶ 1:50:48 David Rosenthal And one of the few people that have really broken out and are, you know, you're going to make a great, you're going to be like an MBA player, you know, level in the, a professional player in the creator economy.
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