NBA

includes NBA Finals

14 statements across 5 episodes · 4 bullish · 2 bearish · 3 people on the record · first statement Jul 25, 2023 by Ben Gilbert · said 102 times in 13 episodes since 2021 · across every show →

Mentions by year, the whole family

brought up most by Ben Gilbert (51), David Rosenthal (48), Steve Ballmer (2), Michael Mauboussin (1)

tap a year for its mentions
00202404202120222023202420252026episodesmentions
024202120222023202420252026episodes it came up in
007.52154202120222023202420252026episodesmentions per episode
2026 38 mentions in 3 episodes 13 per episode
2025 29 mentions in 4 episodes 7 per episode
2023 29 mentions in 2 episodes 15 per episode
2022 3 mentions in 2 episodes 2 per episode
2021 3 mentions in 2 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about NBA, oldest first

Jul 25, 2023 neutral
Assertion Supported
Michael Jordan Made Approximately $90M in Career NBA Salary
“In his total career from basketball contracts, he made something like ninety million dollars.”
Ben Gilbert Jul 25, 2023 ▶ 2:44:03 Nike (Audio) · Acquired
Jul 25, 2023 neutral
Assertion Supported
Nike Pays Roughly $200M Annually for NFL Uniform Rights
“They're now the official uniform supplier of the MLB, the NFL, and the NBA, and they're throwing huge dollars. Like, the NFL deal alone is something like a two hundred million dollar a year deal.”
Ben Gilbert Jul 25, 2023 ▶ 3:27:32 Nike (Audio) · Acquired
Jul 25, 2023 neutral
Insight
The NFL Captures More Value, but the NBA Creates More Value
“The NFL is a better business as a league than the NBA. No question in my mind. But the amount of value created out of the leagues, I think more value is created out of the NBA. The NFL just captures way more value, and thus is the more valuable league.”
David Rosenthal Jul 25, 2023 ▶ 3:41:18 Nike (Audio) · Acquired
Mar 24, 2025 bullish
Assertion Supported
US Sports Franchises Returned 13% Annualized from 1961 to 2024
“The big four sports leagues in the US, the MLB, NFL, NBA, and NHL, have outperformed the stock market meaningfully, and over a period of 1961 to twenty-twenty-four, it's 13% annualized versus 10% annualized. And I know it doesn't sound like a lot when I bill i…”
Ben Gilbert Mar 24, 2025 ▶ 4:12:58 Indian Premier League Cricket (Audio) · Acquired
Mar 24, 2025 positive
Opinion
Rosenthal: The IPL is the most brilliant sports business plan ever
“So thus sparks, unquestionably, truly unquestionably, this is in zero way a controversial statement, the most brilliant, most successful sports entrepreneurial business plan Of all time. The Indian Premier League, a domestic, city-based cricket league in India…”
David Rosenthal Mar 24, 2025 ▶ 48:05 Indian Premier League Cricket (Audio) · Acquired
Jun 2, 2025 positive
Assertion Supported
Ballmer: Visiting NBA teams shoot lowest free throw percentage against The Wall
“I saw data that said that the- Lowest free throw shooting percentage of the league for the visiting team is against the wall.”
Steve Ballmer Jun 2, 2025 ▶ 2:49:48 The Steve Ballmer Interview · Acquired
Jan 27, 2026 neutral
Assertion Supported
Gilbert: Top NBA and soccer stars out-earn all NFL players
“The superstars in the NBA, like LeBron James, including sponsorships, makes one hundred and twenty seven million dollars a year. There is no one in the sport of football that comes close. There are three basketball and three soccer players at the top of the li…”
Ben Gilbert Jan 27, 2026 ▶ 3:08:13 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Jan 27, 2026 neutral
Assertion Supported
81% of sports bettors wager on the NFL versus 50% for NBA
“Variety reports 81% of sports bettors bet On NFL games versus just over 50% for the NBA and 44% for Major League Baseball.”
Ben Gilbert Jan 27, 2026 ▶ 2:36:52 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Jan 27, 2026
Assertion Supported
Super Bowl draws 127M viewers compared to 10M for NBA Finals
“The Super Bowl draws one hundred twenty seven million viewers, and that is growing. The NBA Finals per game draws just ten million viewers, down from its peak in the 25 to thirty million during the Michael Jordan era in the nineties.”
Ben Gilbert Jan 27, 2026 ▶ 3:40:17 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Jan 27, 2026 bearish
Assertion Supported
Only 23% of Gen Z consider the NFL their favorite sport
“And if you look at the data, US adults as a whole, 33% say the NFL is their favorite professional sports league. But if you look at Gen Z, only 23% of Gen Z say That the NFL is their favorite professional sport, so 10 points less than the broader population, a…”
David Rosenthal Jan 27, 2026 ▶ 2:42:19 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Jan 27, 2026 neutral
Assertion Supported
LeBron James has 10x the social media following of top NFL stars
“LeBron has well over a hundred million social media followers. Instagram alone. And the two largest NFL players by social media following are OBJ and Tom Brady, both of which are in the low teens. So like a 10 X difference.”
David Rosenthal Jan 27, 2026 ▶ 3:06:20 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Jan 27, 2026 positive
What-if
Rosenthal: Kaepernick controversy would not have happened in the NBA
“I don't think this ever would have happened or happened in the same way in the NBA. The NBA embraced both social media and the strategy of letting players have their own platforms, be their own voices and promote the league through that.”
David Rosenthal Jan 27, 2026 ▶ 2:47:15 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Jan 27, 2026 neutral
Assertion Supported
Gilbert: The NFL generates twice the revenue of the NBA
“From a revenue perspective, the NFL today makes twice as much as basketball, but that's a pretty damning trend, looking at where Gen Z's interests lie.”
Ben Gilbert Jan 27, 2026 ▶ 2:42:42 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Aug 10, 2026 bearish
Insight
Gilbert: Sports leagues will capture all long-term excess broadcasting profits
“So in the long run, if the main reason to subscribe to any given channel ends up being actually about the game content itself and not differentiated by stuff around the game, then the excess profits in the long term Will just be captured by the rights holders …”
Ben Gilbert Aug 10, 2026 ▶ 3:33:32 Disney: The Renaissance and the Empire · Acquired
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