Italy, every mention
103 scenes · ← back to Italy
tap a year for its mentions
every year anyone David Rosenthal 58Ben Gilbert 27Howard Schultz 16Jim Weber 1Doug DeMuro 1
Verbatim, from the transcripts: the passages where Italy comes up
Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
- ▶ 4:06 Ben Gilbert Ferrari makes all of their cars, mostly by hand, inefficiently, and one-off in a single town, Marinello, Italy.
- ▶ 6:09 Ben Gilbert David Rosenthal, take us to Italy.
- ▶ 11:23 David Rosenthal So his mom arranges for him to travel to Turin, big city in the northeast of Italy, where he interviews for a job at Fiat.
- ▶ 11:36 David Rosenthal It is, as you all probably know, essentially the Ford Motor Company of Italy, and the family behind it, the Agnellis, are the wealthiest and most important industrialists basically in the history of Italy, and today they own and control…
- ▶ 13:36 David Rosenthal Well enough not only to send some prize money back home to mom, but also to attract the attention of Alfa Romeo, which is Italy's other large car company at the time, although much, much smaller than Fiat.
- ▶ 13:52 David Rosenthal One of Italy and Europe's few, if not only, in-house racing teams.
- ▶ 20:31 David Rosenthal The Scuderia Ferrari, which is the name that he gives to his new racing team, Scuderia being stables in Italy.
- ▶ 21:58 David Rosenthal So there are other garages, for lack of a better word, out there in Italy at the time that have made the jump
- ▶ 23:16 Ben Gilbert And one thing that kept coming up, listeners, in our research for Ferrari is just how global they have been from their early days, of course, headquartered in Italy, but
- ▶ 25:50 David Rosenthal One of his early fans and supporters was a noble Italian count and countess whose son, Francesco Baracca, had been Italy's number one ace fighter pilot during World War I, like World War I dogfighting, and Baracca had won 34 aerial…
- ▶ 26:24 David Rosenthal Now he's like a national hero, and everybody in Italy knows about Count Baraka and his exploits during World War I, and his parents are fans of Enzo.
- ▶ 27:15 David Rosenthal Everybody in Italy knows him and knows the symbol, and Enzo has had it bestowed upon him, not just with
- ▶ 27:30 David Rosenthal He places it within a yellow shield, yellow being the city color of Modena, with the three colors of the Italian flag above.
- ▶ 27:50 David Rosenthal The shield reflects his intention to do battle on the racetrack, and the Italian colors reflect the ultimate ambition to establish this team, this company, and its future cars as the Italian national team and sports car company.
- ▶ 29:18 David Rosenthal He, he really was Italy's Steve Jobs in every aspect.
- ▶ 30:16 David Rosenthal And sure, you know, Ferraris are red because red was the assigned national racing color of Italy.
- ▶ 30:21 David Rosenthal But come on, Enzo is the one who embraced it and imbued this Rosso Corsa with so much more than just the national racing color of Italy.
- ▶ 30:53 David Rosenthal I mean, just look at Italy's other luxury supercar company today, Lamborghini.
- ▶ 31:51 David Rosenthal So he is Italy's official national racing team.
- ▶ 34:11 David Rosenthal So, speaking of which, during the war, Enzo creates a new company to feed the Italian war effort that he names Auto Avio Construccione.
- ▶ 37:09 David Rosenthal And when the war is over, Luigi goes back to Italy to visit Enzo, and he tells him about America.
- ▶ 38:59 Ben Gilbert In some small town in Italy who's just interested in racing.
- ▶ 43:39 David Rosenthal Italy's own most celebrated industrialist, Gianni Agnelli, the patriarch of the Agnelli family, which owns Fiat.
- ▶ 43:50 David Rosenthal Some might say the Henry Ford of Italy.
- ▶ 1:01:39 David Rosenthal Italy, though,
- ▶ 1:02:23 David Rosenthal In Italy, it's totally different.
- ▶ 1:02:46 Ben Gilbert I'm not sure I totally agree with the distinction, but a thing that I will say is you go to Paris to absorb the history and look at the fine museums, and you go to Italy to feel something.
- ▶ 1:03:12 David Rosenthal And in this era, right after World War II, the greatest designers and the greatest innovators in Italy were the car designers.
- ▶ 1:06:37 David Rosenthal And the just devastatingly cruel reality of Italy in that time and place is that illegitimate children by law did not exist.
- ▶ 1:07:04 David Rosenthal Divorce was not legal in Italy until the 19 seventies.
- ▶ 1:07:23 David Rosenthal At the Mila Miglia race in Italy.
- ▶ 1:07:27 Ben Gilbert Which this race, this is this amazing, legendary race through Italy that ran a thousand miles.
- ▶ 1:08:10 Ben Gilbert One may say that the whole of Italy leans forward with her eyes on the tarred strip of road somewhere along the course on Mille Miglia day.
- ▶ 1:08:49 David Rosenthal And after the race, Enzo is charged by the Italian authorities with manslaughter.
- ▶ 1:09:12 David Rosenthal So not only is the Italian state, the police, you know, charging him with manslaughter, the church, the pope,
- ▶ 1:09:46 David Rosenthal Ultimately, Enzo is acquitted after long process in the legal case, and he reaches a compromise with the Vatican that he can continue racing, and Ferrari can continue to sort of exist as this sort of national champion within Italy.
- ▶ 1:10:03 Ben Gilbert Oh, is this as long as they're not Italian drivers?
- ▶ 1:10:06 David Rosenthal As long as he agrees to never hire Italian drivers.
- ▶ 1:12:36 David Rosenthal And I believe at this point, distribution is sort of roughly divided a third, a third, a third between local Italian clients, American clients, and then the rest of Europe.
- ▶ 1:20:07 Ben Gilbert That is the cultural export of Italy.
- ▶ 1:24:40 Ben Gilbert And so I think Fiat basically got a steal on this, because it needed to stay in Italy, and it needed to go to a strong, thriving car company.
- ▶ 1:25:49 Ben Gilbert And there was manufacturing headaches happening because of Italian labor unrest.
- ▶ 1:30:11 David Rosenthal Yeah, it's not distributed outside of Italy yet, but I got a link to watch it.
- ▶ 1:30:38 David Rosenthal In Bologna, in Italy, but he moved to Rome as a child, where his best friend growing up is Cristiano Rattazzi, who is the son of Susanna Agnelli, Gianna Agnelli's sister.
- ▶ 1:34:33 David Rosenthal Any car with an engine size over two liters was taxed at an incremental 40% in Italy and throughout much of Europe.
- ▶ 1:38:00 David Rosenthal Luca is now revered across Italy.
- ▶ 1:38:05 David Rosenthal As this young hero who has come in and saved essentially the national team of Italy from this despairing period.
- ▶ 1:49:59 David Rosenthal In Italy,
- ▶ 1:50:46 David Rosenthal So the World Cup in 1990 was in Italy.
- ▶ 2:00:25 David Rosenthal He doesn't leave this one region of Italy.
- ▶ 3:42:56 David Rosenthal There's undeniable, purely, quintessentially Italian and Enzo and Ferrari passion that goes into every one of these cars, from the range to the Icona series, certainly to the supercars, and I think probably even the Pura Sangue, even the…
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
- ▶ 7:37 David Rosenthal As the automobile club of France, you had Monza pop up in Italy, the Monte Carlo race in Monaco, you had the Nürburgring in Germany, et cetera, et cetera, et cetera.
- ▶ 9:55 David Rosenthal There's one in the UK, there's one in Monaco, and there's one in Italy.
- ▶ 10:13 David Rosenthal Really the only notable exception is Ferrari, which of course is in Italy.
- ▶ 21:49 Ben Gilbert Also a red racing team because they were Italian.
- ▶ 38:16 David Rosenthal Major resources behind him in Italy.
- ▶ 1:50:09 David Rosenthal The second race in Germany that wasn't the Nürburgring, the second race in Italy that wasn't Monza, et cetera, et cetera, et cetera.
Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired
- ▶ 1:13:22 David Rosenthal They go to France, they go to Spade, they go to Portugal, all the great winemaking countries, uh, they go to Italy, and they start bringing imported wines back, too.
Rolex (Audio) · Acquired
- ▶ 1:40:19 David Rosenthal So, do you know what Rolex did in Italy during this time?
- ▶ 1:40:29 David Rosenthal Their retail partner in Italy gets a contract from the Italian Navy to supply watches to their divers.
- ▶ 2:33:39 Ben Gilbert Say in Italy.
- ▶ 2:35:18 David Rosenthal For whatever reason, it is unknown, a bunch of dealers in Italy start snatching up versions of the Daytona from the era when Paul Newman's Daytona was made.
- ▶ 2:35:34 Ben Gilbert And it's important to say here, in Italy, there is a real watch culture.
- ▶ 2:35:52 Ben Gilbert But America doesn't have a watch culture the way that Italy had both a collecting culture and a style culture.
- ▶ 2:35:57 David Rosenthal Which is why there are secondary market dealers in Italy.
- ▶ 2:36:01 David Rosenthal So, one rumor is that around this time in the early eighties, Paul Newman had been on the cover of an Italian style magazine wearing the watch, obviously taken before he gave it to the boyfriend, and maybe that was the reason that people…
- ▶ 3:19:40 Ben Gilbert And so right around 1985, that's the same time that the Paul Newman dial goes nuts in Italy.
- ▶ 3:22:59 Ben Gilbert And they were starting to see what was happening in Italy, as you described.
- ▶ 3:23:03 Ben Gilbert The other thing that was making it take off in Italy is the Daytona became part of a uniform.
- ▶ 3:34:27 David Rosenthal They transitioned leadership first to Bruno Meyer, who had been the CFO, and then in 20 11 to Gian Riccardo Marini, who was a 40 year Rolex veteran, and had come up through Italy.
IKEA (Audio) · Acquired
- ▶ 1:04:07 David Rosenthal So legend has it that right around this time, as the whole IKEA range is shifting to flat pack, Ingvar goes on a trip to the Milan furniture show in Italy.
- ▶ 1:56:19 David Rosenthal 1989, they go to Italy.
Starbucks (with Howard Schultz) · Acquired
- ▶ 12:47 Howard Schultz And I was always kind of pushing, we could do so much more, and then the whole thing blew up for me when I went to Italy in 83.
- ▶ 12:55 Ben Gilbert Okay, so before the Italy trip, I just want to really contextualize Coffee in America.
- ▶ 20:18 Howard Schultz I get out of the hotel, I'd never been to Italy before, and I am all of a sudden being intercepted with the physical manifestation of one coffee bar after another in the business that I'm supposed to be in.
- ▶ 21:06 Howard Schultz What's happening in Italy is the business that Starbucks has to be in.
- ▶ 21:12 Howard Schultz They've been Italy.
- ▶ 24:14 Ben Gilbert So at this point, you're in Italy, you're trying to get ideas and investors for what would become Il Giornale.
- ▶ 28:47 Howard Schultz You know, I would bring investors to the two or three stores, and I would make sure there was a fair amount of people in the space, and that's when I started talking about the language of community and the third place, and that's what I…
- ▶ 2:28:24 Howard Schultz The joint venture relationships that we've established, and some goes back almost 30 years, in the Middle East, in Latin and Central America, now in Italy, in the EU, in India.
- ▶ 2:29:12 Howard Schultz The Tata group in India, the Prakasi family in, in, in Italy
- ▶ 2:31:07 Ben Gilbert I, I want to ask you about while we're in this, and then we'll get to playbook, is Italy.
- ▶ 2:31:20 Ben Gilbert No, no Starbucks in Italy.
- ▶ 2:31:36 Ben Gilbert Why is Starbucks being so well received in Italy?
- ▶ 2:31:46 Howard Schultz The by and large coffee in Italy is not as good as it once was.
- ▶ 2:32:06 Howard Schultz Yeah, but I, I didn't think we earned the right to go to Italy until we were really ready to present ourselves in the best possible way, because I knew
- ▶ 2:32:33 Howard Schultz And so, before we get to Italy, I have to explain the roastery for you.
- ▶ 2:34:56 Howard Schultz And this is the way we open on Italy.
- ▶ 2:34:58 Howard Schultz Now, our partner in Italy
- ▶ 2:36:23 Howard Schultz So I said, why am I in Italy?
- ▶ 2:37:07 Howard Schultz We have 30 traditional stores in Italy.
- ▶ 2:37:36 Howard Schultz And so we're, I don't take the success in Italy for granted, we've got to continue to earn it, but what I'm most proud of is that we've respected the Italian people and coffee culture for 50 years, and they, they embraced us.
- ▶ 2:38:03 Howard Schultz So, you know, so, and, you know, Italy, I'm going to Italy, I think, next week, but just, for me, the, the, the gratification, the satisfaction of, you know, complete full circle from.
Hermès (Audio) · Acquired
- ▶ 2:28:08 David Rosenthal They end up selling it off, actually pretty recently, to the, uh, Agnelli family from Italy, which is the family behind Fiat.
Nike (Audio) · Acquired
- ▶ 2:32:53 David Rosenthal The Air Jordan twos were made in Italy out of premium Italian leather.
Porsche (with Doug DeMuro) · Acquired
- ▶ 20:52 Doug DeMuro You know, UK had the Mini, Italy had the Fiat 500,
Holiday Special 2022 · Acquired
- ▶ 1:28:59 Ben Gilbert We took a vacation to Italy.
- ▶ 1:29:00 Ben Gilbert I'd never been to Italy before.
- ▶ 1:29:52 David Rosenthal That's the cool thing about Italy and, um, every European country compared to here, but I feel like especially Italy.
- ▶ 1:30:24 Ben Gilbert So, we're thinking about where to go on a honeymoon, probably early to mid next year, and I, I, like, I want to go back to Italy.
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