E.T. the Extra-Terrestrial, every mention
7 scenes · ← back to E.T. the Extra-Terrestrial
tap a year for its mentions
every year anyone Ben Gilbert 4David Rosenthal 3
Verbatim, from the transcripts: the passages where E.T. the Extra-Terrestrial comes up
The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
- ▶ 4:05:35 David Rosenthal So this is the era when George Lucas makes Star Wars and Steven Spielberg makes Indiana Jones and E.T. and these guys become the new American storytellers, not Disney and not Disney animation.
Mars Inc. - The Chocolate Story (Audio) · Acquired
- ▶ 3:22:56 Ben Gilbert And of course, paired with distribution, paired with grocery stores, paired with, actually, let's talk about the ET thing.
- ▶ 3:23:04 David Rosenthal Yes, let's talk about the E.T. thing.
- ▶ 3:23:07 David Rosenthal So in the late 19 seventies, early 19 eighties, when Spielberg is making E.T., the movie E.T., he's written into the script that E.T. is going to be lured into the house by a trail of M&M's, and anybody who remembers the details of the…
- ▶ 3:23:30 Ben Gilbert And M&M's passed on the opportunity, because it had to come with a guaranteed million dollars of co-marketing, consumer promotion, trade promotions, displays, featuring E.T.
- ▶ 3:28:19 Ben Gilbert In some ways, it's actually shocking that they missed ET, given how good they've been in all these other facets.
- ▶ 3:28:25 Ben Gilbert And ultimately, the ET thing's a fun story, but did missing it really hurt them?