E.T. the Extra-Terrestrial

2 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Dec 16, 2024 by Ben Gilbert · said 7 times in 2 episodes since 2024 · across every show →

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brought up most by Ben Gilbert (4), David Rosenthal (3)

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Everything said about E.T. the Extra-Terrestrial, oldest first

Dec 16, 2024 bullish
Assertion Partly supported
Product placement in E.T. tripled sales of Reese's Pieces
“Multiple sources cite that it three X'd the sales of Reese's Pieces when this came out.”
Ben Gilbert Dec 16, 2024 ▶ 3:24:38 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024
Assertion Supported
Mars passed on E.T. product placement over a $1M co-marketing requirement
“And M&M's passed on the opportunity, because it had to come with a guaranteed million dollars of co-marketing, consumer promotion, trade promotions, displays, featuring E.T. Mars was not down to do that with the M&M's characters, and passed on the opportunity.”
Ben Gilbert Dec 16, 2024 ▶ 3:23:30 Mars Inc. - The Chocolate Story (Audio) · Acquired
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