Atlanta, every mention

35 scenes · ← back to Atlanta

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every year anyone David Rosenthal 16Ben Gilbert 6Katherine Boyle 5Michael Ovitz 4Steve Ballmer 1Jamie Dimon 1Howard Schultz 1Doug DeMuro 1

Verbatim, from the transcripts: the passages where Atlanta comes up

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Coca-Cola: The Complete History & Strategy (Audio) · Acquired Nov 24, 2025 · 17 mentions

  • ▶ 12:31 David Rosenthal So after the war, he moves to Atlanta and as part of his sort of entrepreneurial aspirations in this new patent medicine consumer economy, and also to probably solve his own problem, he starts casting about for other drugs that could cure…
  • ▶ 14:49 David Rosenthal So entrepreneurial Pemberton in Atlanta sees Vin Mariani's success and is like,
  • ▶ 15:55 David Rosenthal Grant becomes a fan, and Pemberton starts selling, like, thousands and thousands of bottles in and around Atlanta.
  • ▶ 16:44 David Rosenthal Fall of 1885, Atlanta, I think might have been the first major city in America that institutes prohibition and becomes a dry town.
  • ▶ 25:32 David Rosenthal They decide that they are going to offer tickets to consumers redeemable at their local Atlanta soda fountains for free glasses of Coke.
  • ▶ 25:46 David Rosenthal And they start mailing out these free Coke tickets or coupons, you might say, to every address in the Atlanta city directory.
  • ▶ 29:55 David Rosenthal That results by mid-eighteen 88, early 18 89 in Frank Robinson discovering what's going on and seeking out a wealthy Atlanta businessman named Asa Candler to come in and be his new partner to reunite all these various claims to ownership…
  • ▶ 35:02 David Rosenthal So they put the script Coca-Cola logo everywhere across Atlanta.
  • ▶ 1:04:32 David Rosenthal Asa Candler is a big man about town in Atlanta, probably the most important person in town, so much so that a group of other Atlanta citizens convince him to run for mayor, which he does, and he wins and becomes the mayor of Atlanta in…
  • ▶ 1:08:27 David Rosenthal This was like a crown jewel investment that he could get his hands on in Atlanta.
  • ▶ 1:09:41 David Rosenthal He has left Atlanta to seek his fortune away from his father's influence, and he has become the vice president of the White Motor Company
  • ▶ 1:22:58 Ben Gilbert I've heard that the most Coke is now sold during the holidays, which is amazing since it was a refreshing thing served for the hot Atlanta summers.
  • ▶ 1:24:59 Ben Gilbert We are taking our formula, the canonical one of one formula, and we are moving it to our bank, the trust company bank in Atlanta, which would become SunTrust, and it would sit there for the next 86 years.
  • ▶ 1:53:11 Ben Gilbert Wasn't he a big part of, with Mayor Hartsfield of desegregating a lot of stuff in Atlanta?
  • ▶ 1:53:29 David Rosenthal I mean, Coca-Cola is Atlanta's biggest company, its traditional southern company, whereas Pepsi's based in New York.
  • ▶ 2:09:38 Ben Gilbert , I think the original Lay company, is an Atlanta company.
  • ▶ 3:45:56 Ben Gilbert Trivia number two, the Hartsfield Jackson Airport in Atlanta.

Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired Oct 6, 2025 · 1 mention

The Jamie Dimon Interview: How JP Morgan Became an $800 Billion Bank · Acquired Jul 16, 2025 · 1 mention

The Steve Ballmer Interview · Acquired Jun 2, 2025 · 1 mention

  • ▶ 22:27 Steve Ballmer Most of them to South Florida, a couple of them to New York, leave on the Red Eye, the Delta Dash flight at around 11, get into Atlanta around five, get the flight to West Palm Beach at about seven, get in and be able to be at a meeting at…

Starbucks (with Howard Schultz) · Acquired Jun 4, 2024 · 1 mention

Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired Sep 20, 2023 · 1 mention

  • ▶ 31:51 Doug DeMuro You know, we were in Atlanta, we were headquartered in Atlanta and we would call the dealer in Hawaii, like eight, eight PM.

American Dynamism (with Katherine Boyle) · Acquired Jun 6, 2022 · 7 mentions

  • ▶ 53:56 Katherine Boyle That was a YC company built in Atlanta by second time founders, Garrett Langley, extraordinary founder.
  • ▶ 54:44 Katherine Boyle And what started happening around Atlanta is they didn't do any press, but these cameras started actually solving very dangerous crimes, things like child kidnappings.
  • ▶ 55:26 Katherine Boyle And it's incredible, you know, this is an Atlanta-based company, which I think five years ago people would have said, can you build an,
  • ▶ 55:31 Katherine Boyle Very large company in Atlanta.
  • ▶ 55:37 David Rosenthal I was the bad guy on the other side of the equation of like company in an interesting market gets traction in a XYZ city, Atlanta, you know, wherever, you know, they're interesting enough that, you know, Silicon Valley venture capital writ…
  • ▶ 55:56 David Rosenthal So, you're based in Atlanta.
  • ▶ 56:08 Katherine Boyle By the way, people want to move to places like Atlanta.

CAA (with Michael Ovitz) · Acquired Dec 21, 2021 · 4 mentions

Standard Oil Part II (Extended Cut) · Acquired Oct 19, 2021 · 1 mention

  • ▶ 33:37 David Rosenthal The first significant project that, uh, he and the family, uh, do is actually Spelman, uh, college was Spelman Seminary, what becomes Spelman College, the, um, HBCU, uh, women's, uh, college in Atlanta.

Standard Oil Part I · Acquired Sep 22, 2021 · 1 mention

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