WhatsApp

“When I saw the messaging revolution essentially take off with what WeChat is doing in China, and what businesses are trying to do by using WhatsApp in India, you know, instead of giving their phone number, they now give you their WhatsApp ID. And I was like, o…”

“If you want to build a truly mid-market, kind of, you know, I'm focused on businesses that will become large, enduring, multi-billion dollar businesses, and I think in order to build one of those, You either have to figure out how to give something away for fr…”

“BlackBerry Messenger at that point was eighty million daily active users. This is before WhatsApp had any traction, any other iMessage had much Attraction”

“When we did the WhatsApp privacy policy and said, now your data will be shared with Facebook Inc. For the limited amount of data, which is shared just for analytics purposes with all the constraints, because WhatsApp is hyper private. Even in that case, people…”

“So for Facebook, it's friending. The whole thing's about friends. For WhatsApp, it's about sending a message to somebody. You know, for Instagram, it's still following. And for eBay, it was placing a bid or buying an item.”

“We were actually losing market share because the web was declining. Faster than mobile was growing for us, and then WhatsApp and iMessage and all of these things were coming along, and actually the shift of platforms meant even though we were growing mobile me…”

“So wealth inequality will grow insanely a lot. And how so? Because like people look at Instagram or WhatsApp as these outlier companies that were able to achieve massive valuations with like very little, with very little people. And I don't think it's going to…”

“So the way we source deals, I'd say some 60, 70% are through our founder networks that we typically were operated in WhatsApp groups and that's kind of how they share deals”

“Growth is a system. And often when I get asked to come in and grow something, what most people are actually, you know, think they're asking about is growing acquisition, but I actually think that's where it's totally wrong because often if you look at the kind…”

“In a market like India, where SMS is 10 cents. So like, you know, you're actually competing against 10 cents versus the marginal cost of incremental data.”

“One of the things that matters a lot is having people to talk to, and so the more people you have to talk to, the more likely you are to stick around on using WhatsApp, but actually that's not the thing that matters. What matters is the one person that you wan…”

“When I joined WhatsApp, it had a billion and a half users, and it really only had about one product manager, about two to three data people working on it.”

“And so one of the things that we started to do before we actually focused on pouring fuel on the fire with acquisition was we fixed that initial transition that the common cluster was going through. That basically doubled retention and was kind of a angle chan…”

“In the four years I worked on WhatsApp, it never went down.”

“The thing that we found was that an entry point, when you're searching for someone that doesn't have WhatsApp, Was the top entry point. It kind of became 10 X bigger than any other entry point.”

“The United States has been a country where WhatsApp has some adoption but has it quite reached a scale of you know, total growth and it's sometimes been flat and sometimes even negative over that course of time.”

“Like in some parts of the world, like WhatsApp, for example, is just a massive growth factor for folks. I've looked at companies that are like complete, their entire growth strategy is on WhatsApp. So like that, that type of direct messaging, I think still, st…”

“We couldn't do things like host video, so we did a bunch of lightweight hacks, like the whole product was a creator app. You could just send a video, and because we couldn't host video because it was too expensive, we just sent it to WhatsApp, Facebook Messeng…”

“Was it worth 10% of Facebook's market cap to buy WhatsApp? Absolutely.”

“I have. It's not the right way to do it. Why? I'm not going to WhatsApp to search for anything. I'm going to WhatsApp to text people or reply to my WhatsApp.”

“When Facebook bought WhatsApp, I think 99% of people in Spain had WhatsApp. It was some of the most incredible market penetration ever.”

“And we had a hundred and twenty five billion approximately messages sent in the app last year. That's about 50 messages Per person per day which is more than WhatsApp messaging in a given day per, per user.”

“Oh, the WhatsApp one's really good... It's the most successful integration we've got.”

“What people don't see is the 10 years of relationship building before that, but the most important lesson from that, actually, is I always want people off email. Get people off email. People want to work with people who they like”

“When we fundraise, we raise from very rich individuals, we raise from, you know, institutions, and I would, in between sets in the gym, walk around in my two-minute breaks, and I would message individuals, this was, and say, hey, I'm going out to raise the new…”

“Zuck also just paid essentially nine hundred million dollars to hire a head for WhatsApp, right? By investing nine hundred million dollars into cred, right?”

“They're going to have a personal assistant that's going to come in WhatsApp. I don't know if they're launching it in a day or in three months, but it's coming.”

“I invested years ago in a company called Gorgias, which is a little over a hundred million, which used to be So e-commerce support. Now it's an AICX, right? And they launched their agent in WhatsApp that anybody can uses and text, and it's already double digit…”

“My take is actually it's why you buy Meta today, because you've got the most clear, unwavering PMF for this product. And Zuck is the one who owns the core distribution channel, and Zuck has been working on this product.”

“We have two different channels, so one is Slack for work, and one is WhatsApp for private communication, so our life, and we never mix them”