High 10-cent SMS costs in India accelerated early WhatsApp adoption
Ryan Wiggins · Ryan Wiggins: Scaling WhatsApp from 0-100M; How to Build a Growth Team; Mercury Neobank | E1016 · 20VC with Harry Stebbings · May 19, 2023 · at 7:41
Ryan Wiggins, former growth lead at WhatsApp, explains why WhatsApp achieved rapid adoption in international markets like India compared to the US.
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“In a market like India, where SMS is 10 cents. So like, you know, you're actually competing against 10 cents versus the marginal cost of incremental data.”
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