Town

26 statements across 3 episodes · 11 bullish · 4 bearish · 2 people on the record · first statement Sep 3, 2026 by Harry Stebbings · said 50 times in 3 episodes since 2026 · across every show →

Mentions by year

brought up most by Jean-Denis Greze (32), Harry Stebbings (17), Jason Lemkin (1)

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Everything said about Town, oldest first

Sep 3, 2026 neutral
Assertion Partly supported
Enterprise AI Startup Town Valued at $1B by Index and Benchmark
“Consensus status as well in the B to B world, because town, which is kind of the B to B enterprise alternative has also been funded to the tune of a billion dollar price by index. And I think it was benchmark who co led that round.”
Harry Stebbings Sep 3, 2026 ▶ 34:49 NVIDIA Crushes Quarter | OpenAI Cuts Off Cursor | Instinct Hits $2.5B Valuation
Sep 7, 2026 neutral
Disclosure
Grèze: Town's $15 tier has the worst unit economics and is subsidized
“The 15 dollar plan is a really good deal. I would say for users, it's mostly, I would say it's like a, we use it as a way for people to use the product enough that they realize they should pay 49 where the product is really powerful. So 15 has the worst, the 1…”
Jean-Denis Greze Sep 7, 2026 ▶ 47:07 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 bullish
Prediction Not checkable as stated
Greze: Conversational voice will be incredible in two to three years
“I mean, voice. Voice is so obvious. It's, I mean, it's happening right now, but it's not voice like you just speak to it. I just mean conversational.”
Jean-Denis Greze Sep 7, 2026 ▶ 50:06 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 positive
Assertion Not checkable as stated
Greze: Town has tremendous product-market fit among families
“Parents and families, there's like tremendous product market fit for town there.”
Jean-Denis Greze Sep 7, 2026 ▶ 56:11 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 positive
Insight
Greze: Town drives early growth via underserved roles like HR and EAs
“There are other functions, like executive assistants, chiefs of staff HR team members, finance, like, some more junior finance team members that don't, there's, don't have that much AI in their day-to-day. They, like, really don't. And a lot of their workflows…”
Jean-Denis Greze Sep 7, 2026 ▶ 28:22 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 negative
Opinion
Greze: Moving to open-weight models improves COGS without providing product advantage
“I can improve our cogs by moving to open weight, but it doesn't give me much product advantage. It doesn't make my product work better.”
Jean-Denis Greze Sep 7, 2026 ▶ 25:56 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 neutral
Assertion Not checkable as stated
Greze: 30% of users churn immediately when required to connect email and calendar
“30%. Right off the bat.”
Jean-Denis Greze Sep 7, 2026 ▶ 55:51 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 negative
Disclosure
Greze: Town pivoted after spending a year failing at AI tax prep
“We've spent a year building an AI tax company, like business tax prep with AI, and we just, we got to some product market fit, but not enough where it was going to be a success. Like that's, you know, there's a thing, like the truth is we failed at building a …”
Jean-Denis Greze Sep 7, 2026 ▶ 2:27 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 bearish
Prediction Not checkable as stated
Greze: Apple's new Siri will lag Town and GrokBot by nine months in capability
“But I think it's going to be good, but it's going to feel not nearly as powerful as Town or GrokBot. Like it's not even going to be there in terms of its capabilities, but it'll be on your phone. It'll be convenient. You'll be able to like enable more data wit…”
Jean-Denis Greze Sep 7, 2026 ▶ 41:03 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 positive
Disclosure
Greze: Town's two-week AI prototype found product-market fit almost immediately
“We built a quick prototype in a couple of weeks and it had product market fit almost immediately.”
Jean-Denis Greze Sep 7, 2026 ▶ 3:20 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026
Insight
Greze: User-facing persona limits AI model routing unlike backend reasoning
“The way I think about our stack is there is the part of the stack that deals with the user interface, like the feel and the personality. And there it is harder for me to just route Wildly, because I need consistency of the experience that is sometimes hard to …”
Jean-Denis Greze Sep 7, 2026 ▶ 22:02 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 positive
Disclosure
Grèze: Town's $99 tier is probably its most profitable overall
“And then I would say probably the 99 dollar plan is the most profitable overall because it's like a power user, but it's not a power user that's like trying to like, You know, spend on limited numbers of spend, but we also have usage based pricing, right?”
Jean-Denis Greze Sep 7, 2026 ▶ 47:24 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026
Disclosure
Greze: Town spends at least $75K per engineer on developer tools
“I mean, the run rate's at least 75 K per employee, per engineer.”
Jean-Denis Greze Sep 7, 2026 ▶ 1:10:45 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 neutral
Assertion Not checkable as stated
Greze: Building an AI assistant is a top-three priority at Apple and Google
“You want to know, the truth is I know what I'm building is a top three priority at Google and Apple, like in the next 12 months. Not a top 10 priority, like a top three priority.”
Jean-Denis Greze Sep 7, 2026 ▶ 4:38 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 positive
Opinion
Greze: Very low time to value is the only reason Town works
“I think the only reason our product works today, honestly, is we have very low time to value for a single user.”
Jean-Denis Greze Sep 7, 2026 ▶ 29:12 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 bullish
Assertion Not checkable as stated
Greze: Over 15% of users who try Town convert to paid
“The payment rate for us on acquisition is like more than 15% of users who try the product end up paying for it, which is extremely high for PLG, because the value delivered relative to what they were getting out of ChatGPT is just huge.”
Jean-Denis Greze Sep 7, 2026 ▶ 54:03 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 bullish
Opinion
Greze: AI market is a blue ocean because users treat ChatGPT as a Google enhancer
“I mean, you know, look, it's a blue ocean market, right? You gotta understand. Like I never, when we go to most customers, they've not heard of anything. It's blue ocean because people, people are using ChatGPT as a Google enhancer. Like that's the market.”
Jean-Denis Greze Sep 7, 2026 ▶ 37:04 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026
Assertion Not checkable as stated
Greze: One beta user racked up $26,000 in compute over five months
“There were users who were spending a shit you not like 2000 dollars of compute a month, 4000 dollars of compute a month. There's someone on the platform who'd spent in five months was like 26,000 dollars.”
Jean-Denis Greze Sep 7, 2026 ▶ 1:06:45 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026
Insight
Greze: Startups can build at machine speed but only learn at human speed
“You can build now at the speed of machines, but you can only learn at the speed of humans.”
Jean-Denis Greze Sep 7, 2026 ▶ 34:49 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 neutral
Disclosure
Stebbings has been pitched 4 to 5 European clones of Town and Instinct
“I've been pitched four to five European Towns or European instincts. I mean, literally four to five separate ones.”
Harry Stebbings Sep 7, 2026 ▶ 29:56 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 negative
Opinion
Greze: Town monetizes enterprise teams whereas Instinct relies on subsidized free acquisition
“I think what we do and generate, we generate revenue, right? From companies, right, that are using us for work with network effects around multiple team members working on it. Like, their product doesn't do any of that. Maybe that is part of their strategy. I …”
Jean-Denis Greze Sep 7, 2026 ▶ 37:41 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 positive
Disclosure
Greze: Town skips core role evaluation for vouched-for engineering candidates
“A person that I trust that's great on my team, like great on my team. They tell me this other person is like one of the best people that I ever worked with. And then I'm going to make that person like spend eight hours doing stupid whiteboard interview or like…”
Jean-Denis Greze Sep 7, 2026 ▶ 1:09:47 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 bullish
Prediction Not checkable as stated
Greze: Town can hit $100B valuation with 10M paying users
“I think if we can get about ten million people paying for the product, we can get to that.”
Jean-Denis Greze Sep 7, 2026 ▶ 1:04:01 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 positive
Insight
Greze: Enterprise AI adoption accelerates when a team has an internal tinkerer
“If the company has one person who is a tinkerer and who starts to build things like team skills, team integrations, team routines, that is like building, those are all building blocks on town that everyone on the team gets for free. Then we'd send to see a lot…”
Jean-Denis Greze Sep 7, 2026 ▶ 26:54 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 7, 2026 neutral
Assertion Not checkable as stated
Greze: Town generates over $700 per user annually
“I mean, our, yeah, we make over 707 hundred dollars per year per user today.”
Jean-Denis Greze Sep 7, 2026 ▶ 1:04:09 Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
Sep 10, 2026 neutral
Assertion Supported
Stebbings: Index dropped Town deal after portfolio company Instinct objected
“There was a conflict in venture that has now prevented a deal. We've spoken about instinct being the AI assistant that's raised from index and benchmark. Well, there's another AI assistant called town, which we just had on the show and index. Were going to …”
Harry Stebbings Sep 10, 2026 ▶ 47:45 Jensen Huang Declares AGI Has Arrived | Tesla Launches Cybercabs | Index Pulls Out of Town
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