Greze: Town pivoted after spending a year failing at AI tax prep
Jean-Denis Greze · Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble · Sep 7, 2026 · at 2:27
Jean-Denis Greze is the co-founder and CEO of Town and former CTO of Plaid. He describes the strategic pivot that preceded the creation of Town.
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“We've spent a year building an AI tax company, like business tax prep with AI, and we just, we got to some product market fit, but not enough where it was going to be a success. Like that's, you know, there's a thing, like the truth is we failed at building a business that would be a great business.”
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