Pedro Franceschi

33 statements across 4 episodes · 10 bullish · 5 bearish · 3 people on the record · first statement Feb 15, 2019 by Henrique Dubugras · said 128 times in 54 episodes since 2018 · across every show →

On the record as a speaker too: Pedro Franceschi's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Harry Stebbings (112), Henrique Dubugras (11), Victor Lazarte (2), Jason Lemkin (1), Hugo Barra (1)

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01530201820192020202120222023202420252026episodes it came up in
007.5151530201820192020202120222023202420252026episodesmentions per episode
2026 2 mentions in 1 episode
2025 11 mentions in 1 episode
2022 8 mentions in 2 episodes 4 per episode
2020 11 mentions in 6 episodes 2 per episode
2019 63 mentions in 29 episodes 2 per episode
2018 33 mentions in 15 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Pedro Franceschi, oldest first

Feb 15, 2019
Disclosure
Brex co-founders knew each other for only weeks before starting their company
“You know, it's kind of lucky. I think a lot of the, you know, common advice is that, you know, don't work with someone that you haven't known. For a long time, and we knew each other for, you know, a couple of weeks before we started a company together, so I w…”
Henrique Dubugras Feb 15, 2019 ▶ 4:40 20VC: Brex Founder Henrique Dubugras on Why Being Mission Driven Is Not The Only Way To Build A Massive Business, Why You Should Not Associate Fundraising with The Cash Needs of Your Business & Why You Don't Have To Follow Startup Theory When It Comes To
Apr 15, 2022 positive
Disclosure
Brex split co-founder roles into internal management and external CEO duties
“Pedro and I, we kind of found our space. Split around external CEO and internal CEO. Pidra actually loves management, and he hates doing a lot of the external stuff that CEOs do, and I don't really like management, but I like a lot of the other jobs the CEO ha…”
Henrique Dubugras Apr 15, 2022 ▶ 7:27 20VC: Brex's Henrique Dubugras on Advice from Evan Spiegel and Eric Schmidt on CEOship, The Biggest Hiring Mistakes When Scaling, What Everyone Gets Wrong with Product Messaging and When is the Right Time to Launch Secondary Products
Jul 17, 2024
Assertion Not checkable as stated
Franceschi: Founder burnout is a top cause of post-PMF startup failure
“You know, I look at a lot of founders that are really successful, and probably the second or third largest reason why startups don't work after product market fit, of course, is founders just burning out.”
Pedro Franceschi Jul 17, 2024 ▶ 3:48 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 negative
Insight
Pedro Franceschi Argues That No Great Company Was Built on Cost Savings
“I just don't think any great company was built on savings.”
Pedro Franceschi Jul 17, 2024 ▶ 25:18 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 positive
Insight
Pedro Franceschi: Workflow automation creates higher retention than credit card cashback
“A lot of the value they get from the platform and the software and the automation starts to play a bigger role where, you know, customers like, well, I actually run my whole closing process on top of this. So the cost is higher than what I gain as cashback.”
Pedro Franceschi Jul 17, 2024 ▶ 40:46 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 neutral
Disclosure
Pedro Franceschi: Brex spent 18 months unlearning corporate habits
“And I think, you know, a lot of the work, especially over the past, like, 18 months was like, how do we just unlearn a lot of that and go back to the basics?”
Pedro Franceschi Jul 17, 2024 ▶ 12:01 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Insight
Franceschi: Initial idea and co-founder selection represent 50% of company building
“If I were to write a book about how to build a company, there would be two parts. 50% importance of each. Part one takes six months. Part two takes 10 years. And the part one is just finding what you're gonna do and who you're gonna do it with.”
Pedro Franceschi Jul 17, 2024 ▶ 0:00 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Disclosure
Pedro Franceschi Earned $200,000 at Age 14 Selling iOS Cydia Apps
“And I made, like, I don't know, like, 200 K in, like, when I was 14.”
Pedro Franceschi Jul 17, 2024 ▶ 9:06 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Insight
Franceschi: Leadership bandwidth, not headcount, limits corporate execution capability
“The limiting factor in how many things it can do is not the headcount, not the team is the leadership bandwidth. It's like how much time your best people spend, you know, doing, building things that are really high quality and really high craft. That's just re…”
Pedro Franceschi Jul 17, 2024 ▶ 21:46 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 positive
Insight
Franceschi: Senior leaders should maintain strong individual contributor skills
“That you should look for individual contributor skills in very senior levels of leadership.”
Pedro Franceschi Jul 17, 2024 ▶ 46:30 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 negative
Opinion
Pedro Franceschi: Corporate credit cards alone are not sticky financial products
“When you look at the card at face value, like just the actual card, I think cards are like not that sticky, right? Because the reality is that you can just start swiping another card.”
Pedro Franceschi Jul 17, 2024 ▶ 40:03 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 neutral
Assertion Not checkable as stated
Franceschi: Mid-market demand generation is Brex's main bottleneck right now
“Overall, it's probably demand generation in the mid-market. If I had to guess. And actually, no, not guessing. This is the bottleneck right now.”
Pedro Franceschi Jul 17, 2024 ▶ 20:49 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 positive
Disclosure
Franceschi: Brex has completed three tender offers since founding
“We made, I call you three tender offers since we started a company, and like, nothing changed.”
Pedro Franceschi Jul 17, 2024 ▶ 5:30 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Disclosure
Franceschi Spent 70% of His Time Writing APIs for Brex Enterprise
“So what I did back then is I just said, hey, I'm going to spend 70% of my time building that product. And I just, like, delegated everything else of, like, day-to-day management of the company to my team. And I just spend, like, you know, 60, 70% of my time wr…”
Pedro Franceschi Jul 17, 2024 ▶ 18:33 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 neutral
Assertion Not checkable as stated
Pedro Franceschi estimates the corporate spend market at $30 billion
“I think, you know, I can see why that works, and I would be really surprised if we didn't see competitors in a thirty billion dollar market, to be quite honest.”
Pedro Franceschi Jul 17, 2024 ▶ 28:31 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 positive
Opinion
Franceschi: American Express maintains rare customer focus at massive scale
“They've built a very impressive franchise over Decades, and they're hard to be very big and have the degree of customer focus they have.”
Pedro Franceschi Jul 17, 2024 ▶ 48:32 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Disclosure
Franceschi Suffered Paralyzing Anxiety Multiple Times in 2021 While Leading Brex
“I think my issue was more anxiety. Like paralyzing anxiety. Yeah. In 20, 21. Many times.”
Pedro Franceschi Jul 17, 2024 ▶ 1:21 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 negative
Opinion
Franceschi: American Express's Product Is Outdated and Lacks Software Controls
“I think the product is, is pretty outdated to be quite honest. And I mean, it's just literally a card. They have a great point system, but it's just a card. There's no software. There's no controls. There's no nothing”
Pedro Franceschi Jul 17, 2024 ▶ 49:02 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Disclosure
Y Combinator backed Brex founders despite hating their initial VR idea
“I think when we met the YC guys back in like, they were like, hey, we like you guys, but we hate your idea, because we were doing VR before. That was sort of funny, and they invested in us, but, thank God, but it was sort of funny, so like, I don't like what y…”
Pedro Franceschi Jul 17, 2024 ▶ 46:54 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Disclosure
Franceschi: Brex rejected major clients requiring custom features to maintain focus
“And we said no to a lot of customers that came to us saying, hey, No solution in the market works for us. No one can solve this problem besides what you all have done, but I needed three or four things, and we said no to them and a few pretty painful ones.”
Pedro Franceschi Jul 17, 2024 ▶ 37:05 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 bullish
Opinion
Franceschi: Brex Was the Last Sexy Fintech Idea, Not the Last One
“There is this investor that, you know, didn't invest in Brex, but I actually know quite well that says that Brex is the last good fintech idea. And I'm like, I don't think that's true. I think it's the last sexy good one, but I think there's a lot there”
Pedro Franceschi Jul 17, 2024 ▶ 49:56 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Insight
Franceschi: Founders experience high stress/low anxiety vs low stress/high anxiety
“I spoke about other founders of this, which is like, I think when you're deep in the weeds in a problem, you're in this state, which I call like high stress, low anxiety, which is like, you know, you're working on a problem. It's really complicated. You don't …”
Pedro Franceschi Jul 17, 2024 ▶ 20:09 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Insight
Franceschi: Growing Headcount 10x From 100 to 1,000 Yields 30% More Output
“You always think, oh, I have a hundred people. I'm going to have a thousand people and do two next, more. And it's like, no, you're going to do maybe 30% more.”
Pedro Franceschi Jul 17, 2024 ▶ 22:39 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 positive
Opinion
Franceschi: Most of Brex's Success Came From the Initial Idea, Not Execution
“Brax was a really good idea. I mean, a lot of the credit is just the idea. Like we, yes, I think we executed well in some ways, but I think the idea was just that good.”
Pedro Franceschi Jul 17, 2024 ▶ 51:03 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Assertion Supported
Franceschi landed his first technology company job at age 12 in 2008
“And then I think over the years, you know, I started working when I was 12 and I told that to my mom and she was like, you're not going to work. There's no way you're going to go do that. And then she came interviewing with me into this company back in 2008.”
Pedro Franceschi Jul 17, 2024 ▶ 8:06 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 negative
Assertion Not checkable as stated
Franceschi: CMOs at large companies lack real-time budget visibility
“If you go to any Large probably company and you go to the CMO and you say, Hey CMO, where are you on your budget right now? They don't have an answer.”
Pedro Franceschi Jul 17, 2024 ▶ 26:41 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 negative
Insight
Franceschi: Pivoting is hard; founders underestimate starting with a good idea
“I think the initial conditions are, like, highly underestimated. There's this belief that I can just pivot my way around into an idea that works. It's really hard to pivot away into something else, and I think people just don't anticipate how much of just find…”
Pedro Franceschi Jul 17, 2024 ▶ 0:11 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Disclosure
Franceschi: Brex uses one single CEO-controlled roadmap shipping 3x yearly
“We have a single roadmap now for the whole company. There's no more broad teams don't have their own roadmaps. We have a single roadmap. I choose what the roadmap is and there's a single editor. And most importantly we do very few things in that roadmap. And t…”
Pedro Franceschi Jul 17, 2024 ▶ 33:54 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Prediction Held up
Pedro Franceschi Confirms Brex Will Not Go Public Within the Next Year
“We're not going to go public anytime in the next year. It's something coming in the future, but getting ready for this and having the structure in place sooner probably just acclimates everyone to the way we actually run the company day to day.”
Pedro Franceschi Jul 17, 2024 ▶ 13:32 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024
Assertion Partly supported
Franceschi started coding at age eight, hacking early iPhones in Brazil
“So it's funny because I grew up in Brazil and, you know, born and raised there. And I started coding as a kid when I was eight or nine, originally hacking iPhones back in the day where they were not sold in Brazil.”
Pedro Franceschi Jul 17, 2024 ▶ 6:57 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 positive
Assertion Partly supported
Franceschi's First Startup Scaled to Billions in GMV on $300K Raised
“I guess the other one that was interesting for us is we built our first company in Brazil to probably, probably the first, you know, four or five years of the company. We went from zero to, you know, processing, you know, a few billion dollars a year in GMV, a…”
Pedro Franceschi Jul 17, 2024 ▶ 9:27 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Jul 17, 2024 bullish
Prediction Didn’t hold up
Pedro Franceschi intends to take Brex public as CEO
“I definitely want to go through the journey. And I think to realize the potential of Brex I think that's the best path.”
Pedro Franceschi Jul 17, 2024 ▶ 48:08 Pedro Franceschi: What Brex Needs to do to be a Public Company | E1178 · 20VC with Harry Stebbings
Apr 14, 2025 positive
Assertion Contradicted
Lazarte: Brex co-founder Pedro Franceschi discovered early iPhone jailbreak
“That, like, back in the day, he was the first person to find one of the jail breaks for the iPhone, right?”
Victor Lazarte Apr 14, 2025 ▶ 21:00 Benchmark GP, Victor Lazarte: The 3 Traits All the Best Founders Have · 20VC with Harry Stebbings
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