Google Ads, every mention
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every year anyone Harry Stebbings 7David Hsu 3Brendan Wallace 3Spencer Kimball 2Matt Swulinski 2Joost de Valk 2Geoff Lewis 2Elena Verna 2Anthony Casalena 2Wade Foster 1
Verbatim, from the transcripts: the passages where Google Ads comes up
How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
- ▶ 35:11 Matt Swulinski Uh, Google Ads. 2 times in the scene
How Hims & Hers Reached a $4.3BN Market Cap on $2.3BN of Revenue | Andrew Dudum · 20VC with Harry Stebbings
- ▶ 28:14 Harry Stebbings 1515 to 18% of their, uh, AdWords in terms of acquisition. 2 times in the scene
Elena Verna: How Lovable Launches Product & Hacks Social to Go Viral · 20VC with Harry Stebbings
- ▶ 24:16 Elena Verna Hey, let's go to AdWords and jack up all of the CACs by 20% so we can hit our earnings.
- ▶ 45:09 Elena Verna But it's not an SEM, it's not an AdWords ad, it's not a paid marketing advertisement on top of Google search results, and I think people underestimate association of their brand with that creator and their ability to target very specific…
Elon Musk vs Sam Altman | The Implosion of Thinking Machines | Can VC Survive Public Pricing? · 20VC with Harry Stebbings
- ▶ 47:42 Rory O'Driscoll And there was a period of time, Jason, to your point, when the Google ads were awesome, you know, early on when there was only a few, um, you know, paid links, you remember on the, on the side, it was like, okay, that was exactly right.
20Sales: Scaling Snowflake from $0-$3BN in ARR | Snowflake vs Databricks: My Biggest Lessons | Why Customer Success is BS and What Replaces It with Chris Chris Degnan
- ▶ 15:01 Chris Degnan You can do that by whether it's Google ads, whether that's sending spam emails, whether that's having field marketing events,
Sam Altman's Masterplan or a Gift to Anthropic? Palantir & Shopify Crush Earnings · 20VC with Harry Stebbings
- ▶ 22:34 Jason Lemkin You need to fuel it aggressively, and you're not going to do it on AdWords, um, and a few sponsored blog posts and SEO.
Eran Zinman, Co-Founder & Co-CEO @Monday.com: Going Upmarket, International and Multi-Product |E1247 · 20VC with Harry Stebbings
- ▶ 33:49 Eran Zinman Uh, but definitely, you know, AdWords, YouTube, we tried, we, we, we, we're doing everything, uh, today.
- ▶ 34:41 Harry Stebbings Dude, is it not like the most expensive AdWord, like CRM, like, and respectfully, the competitive land field or landmines that you kind of face is intense. 2 times in the scene
Andrew Bialecki: Is Klaviyo the Most Under-Priced Public Company? | E1170 · 20VC with Harry Stebbings
- ▶ 13:02 Harry Stebbings But then when you think about, uh, you know, a billboard, for example, where you've got to put one on it or, you know, an advert online, whether it's, you know, a Google ad or an Instagram ad or whatever it is, you've got to choose with…
Daniel Dines: From a Dollar a Day to Romania's Richest Man| Happiness, Wealth, Risk and more | E1143 · 20VC with Harry Stebbings
- ▶ 46:43 Daniel Dines I learn how to write a Google ad copyright, which is actually, it's a very valuable thing in itself.
Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
- ▶ 12:12 Girish Mathrubootham Uh, and, uh, Google ads and, and stuff like that.
Erik Allebest: Scaling to $100M Revenue, 150M Members and 700 People, All with No Vc Funding | E1113 · 20VC with Harry Stebbings
- ▶ 11:05 Erik Allebest I need to get off the Google AdWords or Google ads at the time, build something that is meaningful for, for people and for users.
- ▶ 28:49 Harry Stebbings You mentioned the e-commerce business on Google ads, Facebook ads, put money in the funnel, and hopefully it comes out with positive unit econ.
Des Traynor: How to Survive and Thrive in a World of OpenAI | E1082 · 20VC with Harry Stebbings
- ▶ 27:52 Des Traynor So you log in and it looks at all your ad words and it tells you which ones are like performing and which ones aren't, and you can generate new ads and all that sort of stuff.
Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
Noah Weiss: How to Master Product-Led Growth; Scaling PLG to Enterprise at Google & Slack | E1026 · 20VC with Harry Stebbings
- ▶ 2:35 Noah Weiss You know, even at Google, I would say that was at the corporate level, but take a team like AdWords, their allocation didn't look like seven, 20, 10.
Yann LeCun: Meta’s New AI Model LLaMA; Why Elon is Wrong about AI; Open-source AI Models | E1014 · 20VC with Harry Stebbings
- ▶ 35:08 Harry Stebbings Because it would have killed that absolute cash cow of Google ads.
Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings
- ▶ 18:48 Joost de Valk So I'm not as concerned for Yoast because SEO is probably going to be invested in more instead of less in a, in a down market because people look at their AdWords bill and they go like,
- ▶ 31:11 Joost de Valk So that, I mean, that is the thing that, that is very counterintuitive to a lot of people, but, but SEO is very demand driven, just like AdWords is very demand driven.
Mike Salguero: How I Grew ButcherBox to $600M/year in Revenue; Tips for Influencer Marketing | E998 · 20VC with Harry Stebbings
- ▶ 23:53 Mike Salguero And so then that becomes like, it's not just like, oh, they're searching for grass-fed beef and you put up a Google ad and you get them to your site and you sign them up and it costs 30 bucks.
Geoff Lewis: Why I Put $200M into Rippling; Uncapped Notes; "Compound Startups" | 20VC #933 · 20VC with Harry Stebbings
- ▶ 17:37 Geoff Lewis If they can do AdWords for SAS, you have this incredible flywheel with the core business that actually enables you to fund these things, which brings me to my second point, which I think is almost more important than outcome planning.
- ▶ 46:26 Geoff Lewis It could be AdWords for SaaS, 1015 years from now.
20VC: Squarespace Founder, Anthony Casalena on Scaling Squarespace from Dorm Room To Public Company with over $700M in ARR, The Decision to Direct List over Traditional IPO or SPAC & What Changes When You Go Public?
- ▶ 6:01 Anthony Casalena I guess I'll buy some AdWords. 2 times in the scene
20VC: The Opendoor Memo: Keith Rabois on The Origins of Opendoor from a Conversation with Peter Thiel, Why Cash is Not a Competitive Moat for Startups Today and What People Misunderstand About Black Swan Events in Real Estate and How it Impacts Opendoor
- ▶ 4:58 Keith Rabois So we launched a prototype where we had a real model valuing homes and a website where people could in Google ads that we were trying to acquire, people trying to sell their homes, and we were testing it out.
Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
- ▶ 3:08 Casey Winters Drive demand like SEO, AdWords, affiliate marketing, email.
20VC: Scaling Zapier To $140M ARR and a $5Bn Valuation on $1.4M of Funding, What Founders Misunderstand About Fundraising & How Founders Should Think About Secondaries Today with Wade Foster, Founder & CEO @ Zapier
- ▶ 3:08 Wade Foster Five, six people, and they were hiring a marketing intern, and I was like, well, I don't really know much about marketing, but, like, I'd read some stuff about AdWords, and, like, was like, well, this is actually kind of cool.
20VC: Retool Founder, David Hsu on Why YC Is Helpful Pre Product-Market Fit but Not Post and Why VCs Are Not Helpful Pre-Product Market-Fit but are Post, Why it is Difficult to Become Unprofitable if You Set Yourself Up For Profitability Early & Why VC Th
- ▶ 6:58 David Hsu Throw 10 ideas against the wall, they go build 10 landing pages, and they go buy AdWords for 10 of them, and sort of see what does best.
- ▶ 23:35 David Hsu You don't want to sort of dump two million dollars into, let's say, Google Ads to only find out that you have sort of a very negative return on ad spend or something like that, right? 2 times in the scene
20VC: Why Consumer Brands Must Embrace Physical Retail To Avoid Inflated Online CACs, How To Alter Fund Strategy When Investing In Consumer Retail & Why The Era of The 1,000 Store Brand Is Over with Brendan Wallace, Founder and Managing Partner @ Fifth Wa
- ▶ 15:39 Brendan Wallace On frankly, Google AdWords to grow very quickly online, but now Amazon is the number one spender on Google AdWords, and frankly, they're making the cost of customer acquisition almost prohibitive for many of these new upstart brands, and… 2 times in the scene
- ▶ 32:58 Brendan Wallace So I think you have a hard case making a point around Amazon helping them because the flip side of that, right, is Amazon is actually outspending them on Google AdWords, and one of the reasons why the costs of customer acquisition are…
20VC: Lessons Learned Scaling PillPack from Seed to Amazon Acquisition, Why Investors Should Spend More Time Assessing Human Capital Risk Taken by Founders & The Right Way To Think About Capital Efficiency in Scaling with David Frankel, Managing Partner @
- ▶ 29:16 David Frankel The founders are ex-Google AdWords.
20VC: ClassPass CEO Fritz Lanman on Betting His Career Facebook Would Be A $10Bn Company, Lessons From Travis and Uber on Scaling A Global Marketplace & Whether Growth and Capital Efficiency Are Mutually Exclusive
- ▶ 28:15 Fritz Lanman I'd say it's getting harder and harder in a world where everybody's employing the same AB optimization on Facebook, Instagram ads, Google ads,
20VC: Why Not Every Element of A Scalable Business Has To Scale, Why You Should Be Bearish on Retail & Why Fewer Businesses Are Getting Started Today Since The Great Depression with Brad Hargreaves, Founder & CEO @ Common
- ▶ 26:20 Brad Hargreaves Even some of the best, most scalable businesses ever, specifically Google, have, you know, warehouses full of people in India that, you know, go through Google Images and make sure there's no porn in there or do customer service for Google…
20VC: How Investors Can Get Into The Best Deals & Why Founders First Point Of Contact Should Be With The Investment Decision-Maker with Spencer Kimball, Founder & CEO @ Cockroach Labs
- ▶ 3:28 Spencer Kimball The very first project that I was on was AdWords, and you have to realize that this time, Google was experiencing tremendous growth. 2 times in the scene
20VC: DFJ's Josh Stein on Why VCs Must Adapt To Their Founders, The Major Transition Points For Aaron Levie @ Box & Why SaaS Startups Are Growing At A Rate Never Seen Before
- ▶ 17:44 Josh Stein Now, most of the companies are getting started with AdWords, with Facebook ads, with things like product hunt, and getting those first earlier customers much, much faster.
20 VC 086: Starting A New Venture Fund and How London Compares To The US with Hussein Kanji @ Hoxton Ventures
- ▶ 5:09 Hussein Kanji So you could build a startup literally from almost anywhere in the world and leverage the fact that you had Facebook's API or the App Store or Google Play or, you know, AdWords or AdSense and build a community of users and
20 VC 082: 500 Startups Week: Growth Hacking 101: How To 10x Your Conversion with Matt Lerner, Head of Distro Dojo London
- ▶ 19:02 Matt Lerner And so he brainstormed five other titles and then he just bought Google Adwords and tested the five different titles to see which one got more clicks for this, you know, not yet published book.