Brendon Cassidy
19 statements across 1 episodes · 3 bullish · 5 bearish · 1 people on the record · first statement Mar 8, 2024 by Brendon Cassidy · across every show →
On the record as a speaker too: Brendon Cassidy's record, appearances and statements → this page counts the times other people say the name.
Everything said about Brendon Cassidy, oldest first
Mar 8, 2024 positive
Mar 8, 2024 positive
Mar 8, 2024
Cassidy: Lost sales deals stem from skipped steps early in sales cycles
“Usually when you lose deals, it's not about, it's what you didn't do, you know, five steps prior, right? Or what you didn't establish or, you know, There's all sorts of stuff when you try to do a post-mortem on it, where you can look back and you can say, here…”
Mar 8, 2024
Cassidy: VP of sales isn't good if customer paths aren't pre-mapped
“So it's like, usually there's like, maybe there's three different paths. What the opportunity or problem here is, is one of three paths. Or four paths, and you better know exactly what those look like and what every turnoff is on those paths before you ever ge…”
Mar 8, 2024
Mar 8, 2024
Brendon Cassidy: Reps shouldn't waste call time doing basic customer discovery
“You should know what their problems are and what their psychology is before you ever get on the fucking call, right? Like, that's just, that's zero point zero. Well, if you need to get on a call and spend two and a half hours doing discovery on your own behalf…”
Mar 8, 2024 negative
Mar 8, 2024
Brendon Cassidy: Startups should run tight monthly sales cycles regardless of ASP
“I believe in running, like, really, like, sort of a monthly, tight monthly Sort of process. No, Matt, really quite frankly, no matter what your ASP is, that's just what I believe in the startup is the right thing to do because it, it's, it makes it really hard…”
Mar 8, 2024
Mar 8, 2024 negative
Cassidy: Market Glut Makes Mass Outbound Sales Models Ineffective
“There's a thousand companies competing for attention from one buyer. When, you know, you go back 15 years ago, and that was five for 10 companies. And so, how are you gonna, like, mass produce some sort of out, quasi-personalized outbound go-to-market model th…”
Mar 8, 2024
Cassidy: Monthly commit vs. best-case deal reviews work 100% of the time
“And this is how I've run it in every company I've ever been in. And it's worked a hundred percent of the time with various, very, very types of sales cycles and types of products. But we had a, you know, everyone would have a monthly commit. Here are the deals…”
Mar 8, 2024
Cassidy: A three-day gap in customer communication usually dooms committed deals
“Usually more, if there's like a three-day gap, and it's like a committed deal, and like maybe there's a contract in legal or whatever else, you're not closing that deal, right? Generally speaking, right? And so that's, that was one of the things that I would a…”
Mar 8, 2024 positive
Cassidy: Having candidates pitch their current product is the best sales hiring test
“If what you sell today, if you, if that's not a compelling story, then why is it going to be compelling here? You know, and so we would have people that we were like, yeah, we really like this person you know, going through the interview process, and they woul…”
Mar 8, 2024 negative
Mar 8, 2024
Cassidy required unanimous panel approval for sales hires at Talkdesk
“And like, so a talk desk, We had like a panel as myself and like my first three sales hires, and we would listen to them pitch that. And we would say it has to be unanimous. All of us have to sign off on this person. And that was sort of how we would, you know…”
Mar 8, 2024 negative
Mar 8, 2024
Mar 8, 2024 negative
Mar 8, 2024
Brendon Cassidy: Sales playbooks must target personal buyer motivations over corporate needs
“Sales playbooks need to be very, very rooted in what is the customer thinking? Not what is the customer thinking on behalf of a company, but what are they thinking? What is their personal what is their personal opportunity and fear and upside? And I've always …”