Assertion certainty 3/5 debate potential 3/5

Cassidy: Hiring sales reps off the street has a 98% failure rate

Brendon Cassidy · Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings · Mar 8, 2024 · at 25:31

Brendon Cassidy, former Head of Sales at LinkedIn and Talkdesk, discusses early-stage sales recruitment mistakes on 20VC with Harry Stebbings.

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“In the same way, like, if you're expecting to hire people off the street, expect their super high turnover rate, it's just, you know, there's a 98% chance that each hire is probably not gonna work out.”

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Prediction Not checkable as stated
Cassidy: Top VPs of Sales will reject outbound-dependent startups
“I can tell you no great VP of sales is ever going to take a job with a company that's dependent on an outbound go-to-market model. That's just, nope.”
Brendon Cassidy Mar 8, 2024 ▶ 0:08 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
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Brendon Cassidy Mar 8, 2024 ▶ 5:05 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
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Cassidy: Sales discovery calls should take no more than five minutes
“Like you should, discovery is five minutes. That's what discovery should be. And if you need more than five minutes to do discovery, then you really, you're not putting the work in to understand who your customers are.”
Brendon Cassidy Mar 8, 2024 ▶ 13:02 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
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Brendon Cassidy Mar 8, 2024 ▶ 17:07 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Cassidy: Never hire 10-year Salesforce veterans for early-stage startups
“Versus like, oh, this guy was a sales force for 10 years. I won't ever hire that person in a startup generally, right? Because there's no, no comparable motion, right?”
Brendon Cassidy Mar 8, 2024 ▶ 22:31 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Cassidy: AI will move the SDR function back under marketing
“Ultimately, what AI does is probably get put the SDR function back under marketing.”
Brendon Cassidy Mar 8, 2024 ▶ 7:27 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
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