Cassidy: Sales discovery calls should take no more than five minutes
Brendon Cassidy · Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings · Mar 8, 2024 · at 13:02
Brendon Cassidy, former Head of Sales at LinkedIn and VP of Sales at Talkdesk, discusses B2B sales strategy and call structure on 20VC.
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“Like you should, discovery is five minutes. That's what discovery should be. And if you need more than five minutes to do discovery, then you really, you're not putting the work in to understand who your customers are.”
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More from Brendon Cassidy
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“Versus like, oh, this guy was a sales force for 10 years. I won't ever hire that person in a startup generally, right? Because there's no, no comparable motion, right?”