Assertion certainty 5/5 debate potential 3/5

Cassidy: Reps at Salesforce and Oracle Never Need to Prove Problem Validity

Brendon Cassidy · Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings · Mar 8, 2024 · at 23:19

Brendon Cassidy explains why big corporate sales reps struggle at early startups, where buyers must first be convinced that a problem even exists.

0:00 / 0:07exact quote · 7.5s
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“There's no comps there for like Salesforce or Oracle or Adobe or whatever, right? You don't ever have to make that kind of case there ever.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Brendon Cassidy

Prediction Not checkable as stated
Cassidy: Top VPs of Sales will reject outbound-dependent startups
“I can tell you no great VP of sales is ever going to take a job with a company that's dependent on an outbound go-to-market model. That's just, nope.”
Brendon Cassidy Mar 8, 2024 ▶ 0:08 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
Opinion
Cassidy: The traditional outbound SDR sales model has collapsed
“The entire outbound go-to-market SDR model has collapsed in the last five years, three years and it doesn't work anymore.”
Brendon Cassidy Mar 8, 2024 ▶ 5:05 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
Insight
Cassidy: Sales discovery calls should take no more than five minutes
“Like you should, discovery is five minutes. That's what discovery should be. And if you need more than five minutes to do discovery, then you really, you're not putting the work in to understand who your customers are.”
Brendon Cassidy Mar 8, 2024 ▶ 13:02 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
Opinion
Cassidy: No sales resume is 100% honest
“I've never seen a sales resume that was a hundred percent honest”
Brendon Cassidy Mar 8, 2024 ▶ 17:07 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Cassidy: Never hire 10-year Salesforce veterans for early-stage startups
“Versus like, oh, this guy was a sales force for 10 years. I won't ever hire that person in a startup generally, right? Because there's no, no comparable motion, right?”
Brendon Cassidy Mar 8, 2024 ▶ 22:31 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Cassidy: AI will move the SDR function back under marketing
“Ultimately, what AI does is probably get put the SDR function back under marketing.”
Brendon Cassidy Mar 8, 2024 ▶ 7:27 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings
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