Cassidy: Market Glut Makes Mass Outbound Sales Models Ineffective
Brendon Cassidy · Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings · Mar 8, 2024 · at 6:51
Brendon Cassidy, former Head of Sales at LinkedIn and VP of Sales at Talkdesk, discusses why traditional outbound B2B sales playbooks are collapsing under market saturation.
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“There's a thousand companies competing for attention from one buyer. When, you know, you go back 15 years ago, and that was five for 10 companies. And so, how are you gonna, like, mass produce some sort of out, quasi-personalized outbound go-to-market model that's gonna engage people that are gonna engage by a thousand other companies the exact same way? Yeah, that's, I think that's the, as existential dilemma. Everyone's facing.”
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