Saarinen: Non-technical audiences need social proof and problem-solving, not feature lists
Karri Saarinen · Brand Design Tips From Linear Founder Karri Saarinen · Y Combinator · Jul 25, 2025 · at 41:15
Karri Saarinen, co-founder and CEO of Linear, shares design principles for targeting different audiences on startup landing pages.
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“Sometimes you can make pages very feature based or you can make them customer based or use case based. So depending on your company, like what might, I don't know what makes sense. Like our page is very feature based because I like that because I think our audience is fairly like technical. And so they kind of know a lot of stuff and they often look at the features and they like to look at those kind of things, but if these people are not technical, maybe they just want to know that their problems will be solved or something, or that like other companies or other people like me are using it, and like I should have their faces there saying something.”
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