Saarinen: Highlight unique differences rather than directly comparing to competitors
Karri Saarinen · Brand Design Tips From Linear Founder Karri Saarinen · Y Combinator · Jul 25, 2025 · at 32:49
Karri Saarinen, co-founder and CEO of Linear, gives advice on homepage copy and competitive positioning during a website critique session with YC partner Aaron Epstein.
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“I don't think you should, like, make, compare it to yourself to the competition, like, directly, like, say, like, hey, we do better this and that, like, or something like that. But, like, I think you should look at, like, what are those companies saying? How are you actually different from those companies? Like, what? And then, like, try to highlight those, like, benefits or specialties that you have.”
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