Saarinen: Homepages should inform unacquainted visitors without overwhelming detail
Karri Saarinen · Brand Design Tips From Linear Founder Karri Saarinen · Y Combinator · Jul 25, 2025 · at 9:11
Karri Saarinen, co-founder and CEO of Linear, explains his mental model for designing startup homepages versus subpages.
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“The way I think about that, that landing page, the first, the homepage is kind of like the front page. So like, you can't explain everything. Like, you can't explain all the features. You can't explain all the customer stories and everything. That's why there's other pages on the, in the website. So we now have specific sections for specific pages and sections for the areas of the product. So you can go deeper in it. So I always think like the homepage should be for the people who don't really know about you. So it should give you some kind of Enough information that you know that is this interesting or not, but not too much so that you get overwhelmed and not too little that you don't understand what it is.”
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