Camille Ricketts (Head of Content at First Round Capital) explains the editorial benchmark and guiding philosophy behind First Round Review.
Insight
Ricketts: Use a three-tier interview framework to extract concrete tactical examples
“The first being somebody is going to throw out just a response to your question. Like maybe it'll be like kind of high level. Like, let's say that I'm like, oh, you know, how do you manage your time? They'll be like, well, this is how I sort of structure my ca…”
Insight
Ricketts: High-utility content creates brand halo effects by helping audiences directly
“If they can somehow provide content that helps people get to that end goal for themselves, then they're going to reap the halo effect. Of being able to be that helpful. So producing high utility stuff is what I, it's sort of my go-to recommendation.”
Insight
Ricketts: Content must be useful or emotional, and utility is easier
“In order for it to really resonate, it needs to be either really used Useful or really emotional. And by emotional, it has to be like, I'm crying. I have to send this to my best friend right now, which is like really hard to do. And like, you're not going to b…”
Insight
Ricketts: Numbered lists and bullets increase reader engagement in long-form content
“If you give people a sense of, like, how much they can anticipate from a certain section, they're more likely to read it, because they're like, oh, I feel like that's going to be digestible, and so knowing that people make those types of calculations and feedi…”
Disclosure
Ricketts: First Round pings Slack when accounts with 10k+ followers tweet
“We even have some mechanisms set up on Slack where if anyone that has over 10,000 followers tweets about a piece of our content, we get an alert. So that we can keep tabs on how many influencers in the space are engaging with and sharing.”
Disclosure
Ricketts: First Round uses content to recruit talent for mentorship and events
“Whenever we see someone who might not be in our community already or who we might not know tweet about us, we will reach out and just be like, Hey, how's it going? And there's a few other things at first round that they can also engage with, you know, our even…”