Ricketts: Use a three-tier interview framework to extract concrete tactical examples
Camille Ricketts · Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz · Y Combinator · Oct 13, 2017 · at 40:49
Camille Ricketts, Head of Content at First Round Capital, shares her editorial heuristic for conducting substantive interviews.
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“The first being somebody is going to throw out just a response to your question. Like maybe it'll be like kind of high level. Like, let's say that I'm like, oh, you know, how do you manage your time? They'll be like, well, this is how I sort of structure my calendar. And then you want to ask one question deeper, which is, you know, what is the specific thing that you're doing? Which I love. Like you've done that a few times in this interview, which is great. So that then they have to focus their thinking a little bit more, and then a third level being give me an example of you actually doing that in practice and the impact that it made for you, and just having people move through that ends up giving me a lot more fodder to work with at the end of the day when I'm trying to piece it together.”
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