Ricketts: High-utility content creates brand halo effects by helping audiences directly
Camille Ricketts · Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz · Y Combinator · Oct 13, 2017 · at 21:53
Camille Ricketts, Head of Content and Marketing at First Round Capital, discusses content strategy for early-stage startups during a Y Combinator panel.
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“If they can somehow provide content that helps people get to that end goal for themselves, then they're going to reap the halo effect. Of being able to be that helpful. So producing high utility stuff is what I, it's sort of my go-to recommendation.”
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