First Round Capital
also referred to as: first round
includes First Round Review
11 statements across 1 episodes · 7 bullish · 0 bearish · 1 people on the record · first statement Oct 13, 2017 by Camille Ricketts · said 10 times in 3 episodes since 2017 · across every show →
Mentions by year, the whole family
brought up most by Camille Ricketts (5), Sonal Choksi (2), Craig Cannon (1), Claire McDonnell (1), Andy Bromberg (1)
tap a year for its mentions
2018 2 mentions in 2 episodes 1 per episode
Everything said about First Round Capital, oldest first
Oct 13, 2017
Ricketts: Content must be useful or emotional, and utility is easier
“In order for it to really resonate, it needs to be either really used Useful or really emotional. And by emotional, it has to be like, I'm crying. I have to send this to my best friend right now, which is like really hard to do. And like, you're not going to b…”
Oct 13, 2017 positive
Ricketts: High-utility content creates brand halo effects by helping audiences directly
“If they can somehow provide content that helps people get to that end goal for themselves, then they're going to reap the halo effect. Of being able to be that helpful. So producing high utility stuff is what I, it's sort of my go-to recommendation.”
Oct 13, 2017 positive
Ricketts: First Round uses content to recruit talent for mentorship and events
“Whenever we see someone who might not be in our community already or who we might not know tweet about us, we will reach out and just be like, Hey, how's it going? And there's a few other things at first round that they can also engage with, you know, our even…”
Oct 13, 2017 positive
Ricketts: First Round holds listening sessions with founders to spot resource gaps
“So a couple things that we've done and some of them just recently is we hold founder listening sessions where we'll have a founder come in and talk to our entire team and about their experience and where are the gaps and what they need to succeed.”
Oct 13, 2017 positive
Ricketts: First Round Review aims to be New Yorker meets HBR
“So we came up with this guiding North Star that we haven't accomplished, but it does help me in my everyday work that we want to be the New Yorker meets the Harvard Business Review. Like, can you tell beautiful literary stories about people that also provide t…”
Oct 13, 2017 positive
Oct 13, 2017 neutral
Ricketts: First Round articles take at least several weeks to produce
“It's definitely at the very shortest of several weeks Process because we don't just do an interview. We have a prep conversation with the person so that we're on the same page. Everyone knows what to anticipate. We've teased out a topic we feel really strongly…”
Oct 13, 2017
Oct 13, 2017 neutral
Oct 13, 2017 positive
Ricketts: First Round pings Slack when accounts with 10k+ followers tweet
“We even have some mechanisms set up on Slack where if anyone that has over 10,000 followers tweets about a piece of our content, we get an alert. So that we can keep tabs on how many influencers in the space are engaging with and sharing.”
Oct 13, 2017 positive
Ricketts: Numbered lists and bullets increase reader engagement in long-form content
“If you give people a sense of, like, how much they can anticipate from a certain section, they're more likely to read it, because they're like, oh, I feel like that's going to be digestible, and so knowing that people make those types of calculations and feedi…”