Perfect Audience launched by wrapping a third-party real-time bidding API
Brad Flora · Startup Advice: AI GTM, Pivoting & How To Hire · Y Combinator · Oct 21, 2025 · at 28:10
Brad Flora, Y Combinator partner and founder of Perfect Audience, explains how his startup scoped down technical complexity at the beginning.
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“With my own company, Perfect Audience from years ago, we knew that we needed to build our own real-time bidding platform that was connected to all the ad exchanges and all these integrations, and it was very overwhelming. We didn't even have any idea how to build it. So first we found another company that had one of those products in an API and we built a great front end for it.”
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